How I Found My NEXT Billion-Dollar Business

Russell Brunson (0:00)

This is my next billion dollar business. 25 years ago, I was a kid selling a software product that I paid a guy in Romania $20 to build. And a decade ago, my partner Todd Dickerson and I Bootstrapped ClickFunnels from zero to over a billion dollars in sales. And today, I'm gonna be doing it again in an AI world that's about to race half of the tools that we were using when we started ClickFunnels. The reality is that most entrepreneurs never hit their big break. And it's not because they're not good enough, okay? It's because they're stuck in what I call level two opportunity with the level 10 skill set. During this episode, I'm gonna show you how we found our next level 10 opportunity and how you can find yours before the next wave passes you by. Welcome to Bootstrap Secrets.

His ideas have literally shaped how we view modern day marketing.

SPEAKER_2 (0:42)

He has impacted the bottom line of more businesses than any I've ever known.

Russell Brunson (0:46)

And of all the people that are gonna change the world, it's entrepreneurs like you. Hey, this is Russell Brunson and welcome to episode one of Bootstrap Secrets podcast and YouTube channel. So excited to have you guys here. And this is something that this re-brand, this new, fresh direction has been a long time in the making. I've not enjoyed creating content for a long time. And when this idea finally came around, I'm like, okay, this is something that I'm really excited to do. So the goal, if you watch the episode number one, the intro channel, intro episode, my goal with this is to help take you guys on the journey of us building our second billion dollar company. If you don't know who I am, my name is Russell Brunson.

I've been playing this internet marketing direct response game for like 25 years, back before it was cool, back before MySpace was here, I was playing this game and I'm obsessed with it. I've written a lot of books on it. There's three that have been published, DotCom Secrets, Expert Secrets and Traffic Secrets, which was a New York Times best seller. I love talking about funnels and growing it. And I wrote this book series when I launched my company with my co-founder, Todd Dickerson. Our company is called ClickFunnels. You've probably heard of it, okay? It took the world by storm a decade ago. And what was fun about it is we started growing and it was my first time as a CEO. My first time, before, my businesses prior were me just hustling and selling things here and there. I sold a DVD teaching people how to make potato guns. I sold software that had outsourced to Romania. I had little businesses. But ClickFunnels was the first big business where I was a CEO and we were hiring staff and employees and all these things. And we grew that company from zero to over a billion dollars in sales in less than 10 years without taking on any outside funding or capital. We did the whole thing through funnels.

We are a case study of the philosophy that we were teaching, which I'm very proud of.

And so that was my first business. And now we're launching a new company. And depending on when you're watching this, you may or may not have heard of it. New company is called Overskill. And this is the next level 10 opportunity, the thing that I think will become my next billion dollar brand. And I want to document that journey. But I'm doing it from a kind of unique spot, I think, right? Where I've done it once and now we're doing it again. We did it once in a world where the internet and the world was different. Now we're doing the AI world. There's lessons that we've learned before that won't work today. And there's things that didn't work before that may work now and vice versa. And so my job and my goal with this podcast is to kind of look back and be like, here's something we tried, here's what we're doing over here. And then not becoming and just teaching you what to do, but more like go on these experiments with me. Like I'm trying this thing out. Let's see what happens.

And hopefully you learn along the way. And selfishly, it's for me to document my journey. So I'm pumped. There's not a lot of people out there who built a billion-dollar company who talk about it and share it. And so that's kind of my goal to do those things with you guys. So that's the plan with this channel. I hope you love it. If so, make sure you subscribe, listen in. We'll be dropping these once a week. And if it becomes more fun, maybe we'll increase the volume. But it just depends on how much you guys love this. Okay, so we're talking about first, because I know a lot of you guys, your job and your goal may not be to build a billion-dollar company, which is fine, but you're building something right now, right? And so I want to talk about the pre-journey for me before we launched ClickFunnels. And the pre-journey before we launched Overskill, because they're very similar in kind of a strange way for me.