How does 500 petabytes make ADAS smarter? | with Nimrod Brickman of Mobileye

**John Heinlein** (0:00)
Today in The Garage, we're recording live at AutoTech 2026 in Novi, Michigan, in the Detroit metro area. As one thinks about advanced technologies in vehicles, it's impossible not to think about ADAS and autonomous driving. And we're seeing incredible advances in those technologies all the time, with things like lane keeping and active cruise control becoming more and more commonplace, active emergency braking being required in more and more geographies in the future. And then of course, it's big brother autonomous driving where we're seeing robo taxis with literally no driver. I know I see them driving near my office all the time. To talk about that, we wanted to bring in experts. And my guest today is Nimrod Brickman. He's vice president of business development with Mobileye, an industry leader in ADAS and autonomous technologies.
We really cover a wide range of topics about how their technologies have advanced in the past years and how they're bringing these capabilities to more and more vehicles all the time. Let's go.
Welcome to The Garage, I'm John Heinlein, Chief Marketing Officer with Sonatus. We're here at AutoTech 2026 in Novi, Michigan. Nimrod, welcome to the podcast.

**Nimrod Brickman** (1:25)
Hey, you said it right. Hey, thanks John, thanks for having me.

**John Heinlein** (1:28)
My pleasure, and look, we're thrilled to have you here. Let's start by introducing yourself and telling us about you.

**Nimrod Brickman** (1:33)
Sure, so my name is Nimrod Brickman, and I'm the VP of Business Development in Mobileye. So I've been leading the business development in Mobileye for the past three years. I've been with the company for the past nine years. A bit about my background maybe. So I've came from basically investment banking, working with technology companies. So I've worked with Israeli technology companies, trying to bring capital from different places around the world, focusing on China. So I've been working with China for many, many years. And then I started working with some automotive companies back then, and I got really intrigued.
Really interesting technologies, interesting companies trying to swim in this very, very intense industry. And this is what got me intrigued into automotive overall.

**John Heinlein** (2:19)
Yeah. That's great. So many amazing technology companies coming out of Israel. So it's exciting to see the journey. You have to start by telling us a fun fact about you.

**Nimrod Brickman** (2:29)
Okay. So going on with this China path, right? So the first deployment from Mobileye, basically, my first relocation position was to China. Yeah, I was relocated to China. It was 2017, 2018, pre-COVID.
I've lived there for a couple of years. I've actually studied Mandarin back from high school and then through university. It was quite useful.

**John Heinlein** (2:52)
Which city were you in?

**Nimrod Brickman** (2:54)
I lived in Beijing. I had some time pre-Mobileye in Shanghai as well. But I've lived in Beijing for three years. Amazing experience. Such a different culture.
Amazing.

**John Heinlein** (3:06)
That must have been such an exciting experience. I have a fun fact. I always share a fun fact back to my guests. I did an assignment in Japan, in Tokyo.

**Nimrod Brickman** (3:12)
Also amazing.

**John Heinlein** (3:13)
Quite a few, about 20 years ago actually, which was incredibly rewarding. I, like you, you had studied Chinese. I had studied Japanese, not in school, but I had been studying Japanese with a lot of our, we did a lot of work with Japanese partners at Transmeta. This was several companies ago at Transmeta. And we had a number of Japanese partners and I'd been studying Japanese quite intently and in fact, I've been doing a lot of business development. So an opportunity came up to do a very senior role in our Japan office and I was excited to do it.

**Nimrod Brickman** (3:38)
Amazing, also very difficult language, Japanese.

**John Heinlein** (3:41)
Well, we can have a whole conversation about that. Japanese and Chinese are differently difficult.
I think that they're both interesting in their own respects and they have different and unique, actually the difficulties between the two are difference. Very interesting.

**Nimrod Brickman** (3:55)
Very interesting.

**John Heinlein** (3:56)
So thank you for sharing that. Now tell us for our listeners who may not know about Mobileye, Mobileye is an incredibly successful company and probably very well known. But for those listeners who might not know, could you tell us about the company and a bit more about your role?

**Nimrod Brickman** (4:08)
Sure. So let's start first with the company. So Mobileye has been around for the past 25 years.
Basically, the company introduced Computer Vision for Advanced Driver Assistance Systems starting in 1999, with first projects coming into play in 2007 and onwards. Basically, it's been a world leader in the computer vision industry. And I think just to give you some taste, by now we have more than 230 million IQ chips sold.