How Content Creators Make Millions

**Shaan Puri** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
This one streamer who we're talking about, what's his name?

**Sam Parr** (1:06)
XQC in this case.

**Shaan Puri** (1:07)
How much money does he make?

**Sam Parr** (1:10)
He probably makes between, I want to say three to $10 million a year.

**Shaan Puri** (1:15)
No way, really?

**Sam Parr** (1:17)
Yeah, probably five to 10 is an easy estimate.
10 is not even the upper bound. Like these guys can make much more than that, maybe up to 20, 25 million, if they are maxing out their stuff, but they don't always want to do that. Because I used to negotiate with these guys. So, even before Twitch, like when I was just trying to get them to promote our products.
And it's like, all right, I'm going to talk to, I want to talk to the streamer. It's like, no, you don't get to talk to the streamer. You talk to the manager. Okay, fair, that's fine. They're stars, I get it. All right, who's the manager? Is it like, CAA or WME? And like for 95% of them, it's like-

**Shaan Puri** (1:52)
Oh, it's like his little brother, Ray Ray.

**Sam Parr** (1:54)
Yeah, I said it was his girlfriend or like, exactly, it's Ray Ray or like, hey, Jenny, so how long you guys been working together? Like, well, we've moved in together when we were 16 and then he didn't do anything for five years, just played video games all the time and now he's rich and so I quit my job to like check his email.

**Shaan Puri** (2:23)
This is like the shirt, it's like the Gen Y or Gen X, whatever the, what are the young people now called? What are the young people called?
It's like Gen Z, it's like the Tommy Bahama of Gen Z.

**Sam Parr** (2:36)
Yeah, I was, I literally was about to start with the shirt, so you're on to something. What kind of, what brand is that?

**Shaan Puri** (2:43)
Scotch and soda.

**Sam Parr** (2:44)
Yeah, dude, Scotch and soda crushes it. They crush. There was two, I went shopping this weekend, and like whatever, like Union Square in San Francisco, and two dudes walked into the elevator with their Scotch and soda bags, and they were so happy. It's like shopping makes people really happy. I think that's an underrated part of shopping, is how happy it made them. And they were just like, it was two guys, and they were talking to each other, and they were still talking about their shopping, which I would say I've never experienced that, me and another dude just, first of all, going shopping together. Secondly, after shopping, not just being like, all right, it's done, whatever, like we don't need to talk about it anymore.
He was like, he was like, yeah, I'm really happy with the color. The guy's like, yeah, the color's sick. And I was like, and I'm just in the elevator with them.
And I was like, I was like, yeah, is that moss green?

**Shaan Puri** (3:43)
This guy just said it was awesome. You shopped there?

**Sam Parr** (3:46)
No, I didn't shop there. I was shopping for my wife, but it's in the same area, whatever.

**Shaan Puri** (3:52)
Wait, you were shopping for her?