How AI Is Rewriting the Rules of Content Creation | Austin Armstrong

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Justin Colby (0:54)

What is up? The Entrepreneur DNA family. We are back with another incredible guest. And as you guys all know, these episodes are brought to you by The Entrepreneur DNA Community and Club, where you get access to my guest just like you will today. Now, you're gonna want access to this individual because we are gonna be talking AI. We're gonna be talking personal brand. He is a best-selling author of Virality, a great book that you need to make sure to get. And he is the founder of Syllaby that focuses on AI and creating that personal brand with hundreds of thousands of users. I have Austin Armstrong here. How are you, bud?

Austin Armstrong (1:30)

Dustin, thank you so much for having me on, brother. It's truly an honor. I'm excited to nerd out with you and hopefully provide everyone some value.

Justin Colby (1:37)

I'm down to nerd out because you are the genius in AI and we just off camera, offline, we were talking about this blend of personal brand, AI, how to really make, we even were talking about your YouTube channel.

Let's lean into this. What are you seeing right now in the AI space specific to social media?

Austin Armstrong (1:59)

Oh gosh, there's so many ways that we can take them. Even just before we were jumping on this call, I was working with ChatGPT's brand new image generation model that creates perfect carousels for Instagram out of the gate.

Multiple image slides that you can swipe through the cover image, everything through call to action slide at the end. It's fantastic. You upload a single reference image and you can create a perfect carousel on any topic that you want. Aside from that, AI video generation is exploding. This has been going on for a while now. I own a video generation tool, like you just mentioned, Syllaby. But there's so many of these new models out there. Seed Dance 2 is probably the most powerful model on the market right now, but Google also has VO3.

OpenAI had Sora. They shut that down. There's so many different models out there. It's getting easier and easier to create AI videos. And we were kind of also talking before we pressed record here about how it's hard to trust what you see online anymore. Even with content going viral, I just tricked my mom yesterday with an AI image, unintentionally, but she called me multiple times. She texted me multiple times. We are now in that area of content can go viral with AI, and you don't know if it's real or not. And that's kind of exciting but scary in a lot of ways too.

Justin Colby (3:42)

I just was saying this, and I'll say it here.

I watched a guy who I follow and I know is a real guy, I've followed him for years, and he's always kind of ahead of the curve with that kind of stuff. And so he was talking in his traditional influencer style with a handheld little mic, whatever, and then he dropped, he cut the screen, and he had this beautiful woman saying the exact same word, same tonality, same everything, same, you know, it was, he was just showing, you actually won't know when the person isn't real or not. And I've actually seen some of these new pages, if you will, immediately go into hundreds of thousands of followers, if not into the seven figures. And unfortunately, a lot of them tend to be very good looking females, saying the message that the guy business owner wants to hear, but is a lot more appealing to look at.

Austin Armstrong (4:36)

Yeah, I mean, I've seen completely AI-only fans' channels pop up that start on Instagram with a completely fabricated AI woman doing AI trends that drives people to the link in their bio with adult AI content. It's crazy, man.

Justin Colby (4:59)

It's gonna be crazy. So now, let's talk about your book, The Game, Virality. I mean, that is just brilliant. It's right there behind you. If you're not watching on YouTube, make sure you watch on YouTube. But talk about your book. Let's jump into this a little bit. What does the book talk about?