How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

**Hala Taha** (0:03)
Hey, Young and Profiters, when I think back to the early days of YAP Media, I was way too scrappy. I'm talking about working out of coffee shops, bouncing between public Wi-Fi networks and hotspotting from my phone just to get through on a client call without the connection dropping. But looking back, it was actually adding a lot of unnecessary stress because you realize pretty quickly your business is only as strong as your connection. It's how you run meetings, serve clients, and keep everything moving.
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You need a provider that is as serious about your success as you are, like AT&T Business. Built to work, get AT&T Business at business.att.com.
Hey, YAP fam, we are about to launch something that might be my favorite thing we have ever done on the podcast. A brand new series called How We Profit. Now, I have been doing Young and Profiting Podcast for eight years, and my listeners are successful. We are real entrepreneurs with real businesses, and a lot of you guys are crushing it behind the scenes. You may not be super famous, you may not be a billionaire yet, but you've got a business that you've learned how to scale, and we want to hear from you. One of the best ways to learn as an entrepreneur is from your peers, and I found it super helpful to be in these peer entrepreneurship groups, and learn from other entrepreneurs who are at my level, but just in a different industry. So that's what I want to bring to this podcast. I want this to be our own peer group, but on the podcast. So I'm going to be interviewing people who are making anywhere from $500,000 to $10 million a year. They're not super famous. They're not the typical billionaires that are on my show. These are real entrepreneurs who are crushing it behind the scenes. And we're going to uncover what they do to sell, how they get their customers, what their profit margin looks like, how they market, and so much more. If this sounds like you and you want to be featured on Young and Profiting Podcast for our How We Profit series, just head to youngandprofiting.com/apply and share your story. Let me know why you think you should be featured on the show. Again, that's youngandprofiting.com/apply. And who knows, maybe you'll be our next guest on Young and Profiting Podcast. How do you decide how much to charge brands?

**Tara LaFerrara** (2:29)
It depends on what it is. Reel and posts, and they need extra photos. Also whitelisting, that's where you can always charge more.

**Hala Taha** (2:36)
You think you can charge more for whitelisting?

**Tara LaFerrara** (2:38)
Yeah, I would say that. The minimum for me right now for one reel on my page is about 5,000, an extra 1,000 to 1,500 for stories. I've also done a six-month deal that has been 35K.

**Hala Taha** (2:51)
Today's guest is a fitness influencer that generates multi-six figures off her personal brand every year. There's a big difference between being a fitness influencer on Instagram and building a fitness brand that actually makes money.
Tara LaFerrara has done both. Do you think that there's any underserved markets in the fitness category, fitness industry that you would recommend that other people tackle?

**Tara LaFerrara** (3:13)
Whatever you are passionate in, like there is a niche for that. PMDD, endometriosis, a lot more menopause coaches, I think could be out there for sure. There's always opportunity.

**Hala Taha** (3:23)
You ever felt like your personal brand became a trap where clients only wanted to work with you? Or do you feel like you fully been able to create a brand that doesn't need your face anymore?

**Tara LaFerrara** (3:34)
This is such a great question. I wasn't sure where you're going with the trap version, but yes.

**Hala Taha** (3:39)
So you're doing over a million a year as a creator. What's the profit margin on an app subscriber? How much money are you making per person typically?

**Tara LaFerrara** (3:47)
When it was just me, I think the furthest I could go was around 500, 450 for the year.

**Hala Taha** (3:54)
Okay.

**Tara LaFerrara** (3:55)
Right now, we're almost.

**Hala Taha** (3:58)
YAP fam, welcome to a brand new format on Young and Profiting called How We Profit Wednesdays. On our flagship YAP episodes, I sit down with world-class entrepreneurs, billionaires, CEOs, authors, and experts to pull out all their big lessons. But on Wednesdays, we're going to be doing something totally different. How We Profit is where we zoom in on real businesses in real time. These are entrepreneurs who are listeners in the YAP community from all different industries. Founders, business owners who are still in the middle of building, and they're opening up about what most people keep private. We're not just asking, what's your story? We're asking, how does your business actually make money? What are your margins? How do you get customers? And what are your sales secrets and marketing strategies? These conversations are not going to be a polished highlight reel or a vague success story. It's going to be a behind the scenes business breakdown with all the receipts open. Because Young and Profiting has always been about helping you learn from the best. But becoming successful doesn't only come from studying entrepreneurs at the finish line. Sometimes the most useful lessons come from somebody who's just a few steps ahead of you, figuring it all out in real time. So every Wednesday, we're going inside a real business to uncover the numbers, decisions, mistakes and strategies so that you can apply the same things to your business. This is How We Profit Wednesdays. Welcome to the show.