Hermes OS is INSANE! 🤯

**Julian Goldie** (0:00)
Today, I want to show you the Hermes Lead Machine. So if you're using Hermes Agent, let me show you what I've built. Basically, it's a system to generate leads for us in like one single click. So we have this whole outreach engine over here. If you want to generate leads, you can just navigate to the lead section. This is what I've set up here. And then from here, we can type in exactly what we want to find. And I'll show you exactly how it works in a second. But basically from here, we can find the leads and type in what we want. Now we can paste in leads as well, if we already have a list that we need to enrich. Or what we can do from here is we can type in leads that we want and find and enrich them. So either way, you could use this for lead generation, which is pretty powerful. The way this works is with Hunter API. So for example, if we type in, OK, I need to find SEO agencies interested in link building.
We'll click on find and enrich now. And you can see over here that is beginning to find relevant leads based on our topic. Now, I actually ran this before just as a little demo. And you can see if we scroll down here, it actually finds the domain. So these are all the leads we've added.
So the domain, the email, the size of the company, whether it's enriched or not, and then details about the company itself.
So we can basically quickly find relevant leads in our industry whenever we type in over here and it quickly gets enriched automatically with Hermes Agent and the APIs that we set up. And then it actually segments them all. So we've got like new, enriched, valid, contacted, replied, et cetera. And over here, we can actually delete or remove anything that's not relevant as well, which is pretty cool.
So it's a powerful lead generation machine that we've plugged into Hermes. And I think this is the way to use Hermes Agent because, for example, if you were just going inside your terminal to do this, well, none of these custom workflows would exist. You could create a skill for it, but it would be kind of messy and also be very hard to come back to the work you've created. And additionally, you wouldn't be able to manage what happens next after you set up the lead machine. So as an example of this, we have a look at this whole system. We can see the dashboard with who we've contacted, how many leads were sent. We can edit our settings. So it feels like a SaaS tool, but it's running on Hermes Agent. And also with Hermes Agent, you can also plug in a free brain or a free API or a local model as well. And then you can generate leads whenever you want, which is pretty crazy in itself. So this was the example of run that we did. The way that this works is you just describe, find, verify and write.
And I'll talk you for exactly how this works. So if we look at this example where we type in SEO agencies, it finds real people, it verifies them, it actually scores them. So if a lead is not the right fit in the back end, it actually scores the lead and then just removes anyone who doesn't fit into what we're trying to look for. From there, it writes a personal outreach email, and then you can start sending the emails as well, which is pretty cool in itself. So if you look at the old way, when I started my SEO agency, Goldie Agency, we were doing a lot of outreach with link building, but finding relevant clients or finding relevant websites to reach out to was super time consuming. You couldn't really automate it back then. You'd have to do everything by hand.
Sometimes the emails weren't right, sometimes they would bounce, and then also you've got a bunch of different tools. They're all segmented.
For example, I might be going to hunter in one side, and then I'm going into pitch box in another, or I'm going into my emails to manage everything, and it's like everything is duct taped together. With this system, we plug it all inside one place, and then we can automate and have things running 24x7 for us, which is pretty crazy. So this is the lead machine. Now it is experimental. We've just built it, but it looks pretty cool, and it actually works as I've shown you. So I can just type one sentence, the kind of client I want or the kind of website I want to reach out to. It finds people who match, no list is needed, but we can plug in a list if we want to. It checks every email actually land before I send. It writes a personal first line for each one. And then we wake up to reply is not bounces. And you can have this too. It's the same system, but the old way is super slow and time consuming. The new way, way faster and fully automated. And we've seen loads of people inside the AI platform get results with stuff like this. So agency owners, ecom owners, coaches, etc. Loads of great testimonials from people winning with this stuff as you can see. And so if you think this is just for you, Julian, or this is great for you, well actually anyone can set this up. Hermes is an open source project and it's quite easy to customize. I'm not technical, but I can build this sort of stuff out.