He Turned $300/mo Into $3,750,000/mo From GARDENING

**Sam Parr** (0:00)
All right, what's happening, everyone? Today's podcast is with Kevin Espiritu. So Kevin has this company called Epic Gardening. Epic Gardening started as a blog where Kevin would just blog about his hobby as a gardener. He started it in 2016 And in this podcast, he's gonna tell us the revenue for every year that he's been doing it.
But this year, they're gonna do something like $45 million a year in revenue. And Kevin walks through how they got traffic, how he's built the company, how he bought other companies to make Epic Gardening a big business.
It's incredibly fascinating. He's super transparent with all the numbers. So he goes through deal by deal, all the companies that they bought, how much they paid for it, how they found the company, how they found other companies that they didn't end up buying and why they didn't buy it. It's a really fascinating story. This guy's really, really cool. I think in about five years, this guy's gonna be a really, really big deal. He's already a pretty big deal. But I think in five years, he's gonna be like Chip and Joanna. You guys have to listen to this podcast. He's a really fascinating guy. Let me know what you think. All right, check it out.
Dude, so it's finally nice to talk to you.
I didn't know who you were. And then on the podcast, Shaan told your story. And I'm like, oh, I recognize this guy from everywhere. And I didn't realize how big of a business that you'd built. So congratulations. That's insane, right?

**Kevin Espiritu** (1:23)
Yeah, yeah. It's been a crazy ride. It's been a crazy ride.

**Sam Parr** (1:27)
I just watched one of your YouTube videos where one of your videos had just gotten, I think you had 70 million views. And it's just like you kneeling on like a little kneeling like device so you can garden on your knees more easily. And you're like, I've been getting noticed in the streets because of this silly kneeling video.

**Kevin Espiritu** (1:44)
Yeah, that video might haunt me. I think it's the most viral thing I've ever made. It's a short form video. So I'd seen this little kneeling device. It was like a Instagram reel of a German trade show.
And it was just this little kneeling device where you kind of pop down. I think it's made for brick layers. So I saw it and I was like, you know what? I kind of want to try it out just to see.
And so I had my team grab one. There was like one in San Diego where I live. And I made that piece of content in like maybe 10 minutes maximum.
And then edited it up, tossed it out, put it on, I think TikTok first. And it just started ripping. So I was like, okay, I know this thing. It has some legs. So then I threw it on Instagram and Facebook and I threw it on YouTube. I think it's like 150 million views across the platform. And the whole logic of doing it was, let me put this product in front of our gardening audience and see if they like it. So then we can either hit up the manufacturer and carry it on our store, or we can maybe make some modifications to it that make it a little better suited for gardening. And then it's basically just market validation, right? By the time we went that viral, we hit up the manufacturer, which is a German company. And they're like, we would love to sell you some, but our entire stock in America is gone.
So every distributor we already have has sold out. So we can't get it to you.

**Sam Parr** (2:59)
How much missed revenue was that?

**Kevin Espiritu** (3:02)
I have no idea.

**Sam Parr** (3:03)
What's your guess? Over or under 10 million?

**Kevin Espiritu** (3:06)
Oh, I think it's under for sure. Cause I think these things are like 50 bucks maybe. I don't know how many we would have sold, but I don't think there was some crazy supply in the US.
But yeah, it was kind of a bummer. So the only thing I've ever gotten out of it is just being memed to death about it.

**SPEAKER_2** (3:22)
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