He Found a Way to Make $1K/Hour From His Phone⏐Ep. #287
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
March 31, 2026
━ Kip Roland went from a suspended Amazon account and a newborn baby to building a $450K/year live selling business — starting with zero followers, zero experience, and a storage unit full of kitchen appliances.
Speakers Kip Roland, Chris Koerner
TopicsEntrepreneurshipBusiness
Kip Roland (0:00)
In terms of like profit per hour, $1,200 an hour, $1,500 an hour, that is like electric. In the last 30 days, we did $45,000.
Chris Koerner (0:11)
We did a live stream a couple weeks ago at my house. My first ever. We made 900 bucks in 90 minutes.
Kip Roland (0:16)
Last year, we did 450,000, and that's after fees.
Chris Koerner (0:20)
Okay, so you're just seeing online that it's growing, it's popular, and you thought, what the heck, let's give it a shot. You had zero followers, no experience.
Kip Roland (0:29)
Yeah, it was a total leap of faith. In my anticipation, I was like, we're probably not going to sell anything. And so what happened was, is we sold everything, and it was like a two-hour, just like, I'm blown away. It just absolutely crushed it.
Chris Koerner (0:41)
What were your total sales for those two hours?
Kip Roland (0:43)
$4,500.
Chris Koerner (0:44)
Holy crap.
Kip Roland (0:46)
Yeah.
Chris Koerner (0:46)
$2,000 profit for one stream? Mm-hmm.
Kip Roland (0:49)
Yep.
Chris Koerner (0:49)
That's incredible.
Kip Roland (0:50)
And there's no competition for it.
Chris Koerner (0:52)
It's brand new, so it's just like blue ocean, tons of opportunity. How can people win there?
Kip Roland (0:57)
The listener listening to this who is interested in Live Selling to make some extra money, if you're interested at all in that, then you're good for it. Here's how I did it. If I can do it, you can definitely do it. It's a huge, huge, huge opportunity right now. They project Live Selling to be a $2.5 trillion industry by 2033 Get in early, as early as you can.
Chris Koerner (1:22)
My guest today makes $175 an hour in profit selling other people's stuff on Livestream. He started with zero followers, zero experience. He's never Livestreamed before in his life. And he did this all from a storage unit. His first stream, he sold 150 items in under two hours. And he started every single item at a dollar. That was a year ago. And now he's doing half a million dollars a year on a platform that almost no one is using yet. So stick around to the end because he will break down the exact playbook for how you can make your first thousand dollars in profit live selling, even if you've never gone live before in your life. Even if you're an introvert like me, you're gonna love it. Okay. Well, Kip, why don't you just tell us who you are and what you do?
Kip Roland (2:02)
Yeah, thanks, Chris. I've been reselling just in general for the past seven years. And most recently started reselling on Whatnot, which is live selling on Whatnot. Live auctions, start them at a dollar, let them run for 10, 30, 20, you know, however long, 20 seconds and sell it and ship it out. And it's been pretty crazy the last year, just the growth of live selling, seen more sellers hop on, seen more buyers hop on. And just every single month, something is different on the platform specifically, but also just live selling in general. So before that, I mean, I had run the gambit of eBay, Amazon, Etsy, Poshmark, you know, the whole nine yards. So what really got me into Whatnot was, or just live selling in general, I used to sell on Amazon pretty big a couple of years ago, and account got suspended for 180 days. And so it was like a forced transition. Like, okay, well, I gotta move product. I gotta make money for my family. And live selling was interesting. I knew it was an emerging market. I tested it out, was pretty blown away. And this was pretty much a year ago. So February, 2025 And since then, it's just been off to the races. A lot of failures in between there and now, but a lot of success as well. And a lot of learning.
Chris Koerner (3:13)
What types of items were you selling on Amazon?
Kip Roland (3:15)
Pretty much everything. On Amazon, we say we just read the data. And so I would sell pet supplies, but I would also sell toothpaste or really random things. If the data works out, if it's going to be profitable, then I'll make the purchase.
Chris Koerner (3:27)
You mean you use these third-party tools to find items that had more demand than supply, and that's where you would go?
Kip Roland (3:33)
Yeah, pretty much. You look at the data and see, okay, this product sells 500 units a month. I think if I sold this product, I could get 10% share of that. 50 units a month would be my share, and I can buy it for $8 and it's selling for $20. After fees, I'll net, call it $5 a unit, 50 times a month. That works out. Let me buy three months supply or four months supply. Then you just do that over and over and over again. It could be, like I said, the data. It could be a pet toy, it could be toothpaste, it could be lighting equipment, it could be anything.
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