Greg Isenberg on AI Tools That Will Replace You (or Make You Rich) | Ep. #141
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
March 10, 2025
I sat down with Greg Isenberg to talk about AI, automation, and the tools shaping the future. He started by breaking down his current AI stack - what he’s using, what’s overrated, and what’s actually making him more productive.
Speakers Greg Isenberg, Chris Koerner
TopicsEntrepreneurshipBusiness
Greg Isenberg (0:00)
There's an unfair advantage today if you know how to use some of these tools.
Chris Koerner (0:04)
You want to poke holes in that?
Greg Isenberg (0:05)
There's no holes to poke. This is going to happen, and someone will make a billion dollars doing this. It's low risk, high probability of success. Putting it in your daily workflow is going to pay the greatest dividends you've probably ever seen. It required a team to create a product, launch a product. Now, you have people like us sharing how to create products for nothing. All that's required is motivation. Can I tell you the tool that I've been using for the last week that has probably changed the game for me from a productivity standpoint?
Chris Koerner (0:35)
What is your go-to? You have a question. You move your cursor to a tab. I'm sure using all kinds of AIs, but what is your go-to? Is it OpenAI? Is it DeepSeek? Claude, what are we talking?
Greg Isenberg (0:45)
Do I look like a DeepSeek guy to you, Chris?
Chris Koerner (0:47)
No.
Greg Isenberg (0:48)
Yeah.
Chris Koerner (0:48)
No.
Greg Isenberg (0:49)
Thank you.
Chris Koerner (0:50)
No.
Greg Isenberg (0:50)
As of February 27th, that's when we're recording this. And I say this because I'm constantly changing my stack, my AI stack, you know? And I think that's everyone. I think anyone who's making AI as a part of their workflow, like they're constantly learning, like, oh my God, Claude just dropped 3.7. I'm going to go move to that. Or Perplexity just launched Deep Research. I'm going to go use that. So my current stack right now, when it comes to, I have a question and I want to figure out an answer to that question. Right now, I'm using Deep Research for 80% of my questions. And what that means is, I'm going to Grok, I think Grok 3, which is just Grok 3 Deep Research as we're recording this, free, amazing. I use ChatGPT Pro Deep Research when I want a little extra horsepower. Well, you're paying $200 a month, but I mean you're going to pay in time. It's going to take you Grok 3 Deep Research, query takes about a minute or two.
ChatGPT Pro Deep Research is going to take 5 to 10 minutes. And for like the light stuff, I'm using Perplexity still. I really like Perplexity. I like the UI. I know I should be using Gemini more. I just don't.
Chris Koerner (2:05)
No. To me, Google is like the boomer in the room. Google, we know you have all this data. I don't think you're using it right. I think you dropped the ball.
It almost feels like they're late.
Greg Isenberg (2:15)
I've been playing with the Google stuff a little bit over the last week, and I will say that it's really good.
Chris Koerner (2:21)
Notebook LM. How do you like Notebook LM?
Greg Isenberg (2:23)
It's really good. I think it's like that's their MVP, right? So my hot take on Google is I think that they actually are just launching the tip of the iceberg. Like I feel like they're probably from a tech perspective, like above and beyond everyone else. Their incentive is I don't know how forward thinking they want to launch things, right? Because they have that search business that's making money on ads, right? So I don't know if they want an AI first world to happen ASAP. But anyways, my point is for the average person, like we all should be playing with Gemini because it is really good.
Chris Koerner (3:03)
How do you like using deep research on perplexity versus deep research on open AI?
Greg Isenberg (3:08)
Deep research on perplexity feels like it's really good. What I like about it is it gets the main points across, and the UI again is just so simple. But sometimes I don't want simple, like I don't want the headlines. I want to go deep, like they call it deep research for a reason.
I'm not saying that perplexity is a bad product or perplexity, deep research is a bad product. I'm just saying that when I'm in the mood for like, it's Sunday morning and I need to go deep on something, I need ChatGPT Pro Deep Research. But if I've got two minutes before a meeting, and I really want an answer to this question, but I don't want a ChatGPT or a quick perplexity answer or quick rock answer, that's when I'm going to perplexity deep research.
Chris Koerner (4:01)
Yeah. I don't know if you probably didn't see this, but about 20 minutes ago, I tweeted about deep research first operator on ChatGPT. And like to me, like operator came out first. We made some videos. It was fun. To me, it's kind of like a party trick. And deep research is like the replacement because it's just doing all that in the background, but better, but faster without the API limitations without like, all right, you're on Facebook, monitor the window every five seconds. Like I haven't touched operator in like two weeks almost because of deep research.
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