Greatest Business Of All Time, Psy-Ops As A Service, Work Harder Not Smarter Hack

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:02)
Sam, have you heard the story about how the Mormon Church has a hundred billion dollar hedge fund?

**Sam Parr** (1:07)
Yeah, and it kills it.
Yeah, that's old, right? That's from 2019 or 2012

**Shaan Puri** (1:12)
2019, exactly.
And Ben, you are, I don't know how to explain it. You are Mormon. You are a member of this great business. You are a patron of the business that we described. First, so far, Ben, have I offended you?

**Sam Parr** (1:27)
Not yet.

**Shaan Puri** (1:28)
Okay, great.

**Sam Parr** (1:30)
Let's fix that.

**Shaan Puri** (1:33)
So you're saying this, James?

**Sam Parr** (1:43)
All right, we're live.
Dude, you're wearing the brightest sweatshirt. It's like bothering me almost.

**Shaan Puri** (1:48)
I'm here, and I'm ready to shine bright like a diamond, Rihanna style.

**Sam Parr** (1:53)
Oh, diamond's actually, but that's all right.

**Shaan Puri** (1:54)
Actually, it looks like Rihanna's halftime outfit a little bit. If I just had the belly bump, I'd be there.
Some would say I do.

**Sam Parr** (2:03)
I wouldn't say that, some would, but I wouldn't.

**Shaan Puri** (2:06)
I had to take the shot before you did there.

**Sam Parr** (2:08)
No, I'm not gonna, I'm not gonna, you're not chubby anymore.
You're strong, so you got your shit right. Bro, I've got a couple of things to cover that are pretty good. I think you do too.

**Shaan Puri** (2:18)
Yeah, I'm locked and loaded.

**Sam Parr** (2:20)
All right, do it. What do you got?

**Shaan Puri** (2:22)
It's amazing what not running another business will do to you. So much time to work on this podcast. Okay, I wanna tell you about what I think might be the greatest business of all time.
The greatest business ever. I think this is the greatest business ever and I'm gonna convince you of that.
Let's just walk through, before I even tell you which one it is, let me walk through the criteria for a business like this. Okay, so if we were gonna describe the greatest business of all time, what would be some of the, you gotta have attributes. What would be some of the attributes?

**Sam Parr** (2:57)
So the attributes would be.

**Shaan Puri** (2:59)
High, high LTV. So you want a customer around for a long time that pays you for a long time. Okay, great.
What about like, let's say I told you there's a high LTV business but it's only been around for 18 months. Well, you'd be like, I don't know, not a long operating track record or history here. So you want longevity, right? You want this to be around.
Years. What if I told you this business may be been around for a thousand plus years? Would that be something you'd be interested in? Okay, let's continue on.

**Sam Parr** (3:25)
Are you gonna tell me if there's tax advantages too?

**Shaan Puri** (3:28)
This business doesn't pay any taxes.

**Sam Parr** (3:30)
Okay, I love this.

**Shaan Puri** (3:32)
No taxes. How does that sound?

**Sam Parr** (3:34)
I like that. I like it even better if the government would subsidize it, that's a thing.
But yeah, that sounds great to me.

**Shaan Puri** (3:39)
Yeah, Kanye, I like that, Kanye. Kanye's mom had to come back out for this one.