Get comfortable in Your Own Skin

Paul Alex Espinoza (0:00)

Welcome to The Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now.

How many of you guys are struggling right now with your business?

Okay. How many of you guys cannot generate leads?

How many of you guys can't talk to your ideal customer or can't reach out to them? Because you don't know how to market. You don't know how to sell yourself. You don't have charisma yet.

Well, here's the key word, yet. Okay. Listen to this episode, guys, because I'm going to tell you exactly the formula that's going to help you not only start generating cash flow for your business, but potentially, for some of you, can potentially change the way you view the way you market and sell your business because this has helped me make multi-million dollars in the past six years across all my businesses.

The one thing that I tell everybody is you have to be comfortable in your own skin.

Now in 2024, there's no more, especially if you're trying to use social media, there's no more, hey, check out my Lambo or my favorite line. I'm just sitting here in my garage, and there's a Ferrari in the back. But let's talk about how I was able to buy this Ferrari with these books. There's no more of that, guys. That's back 2015 to 2017, back when I was a cop, you know, chasing homicide suspects in Oakland, okay? So I'm going to keep it real honest with you. In the past three years, I have leveraged social media and digital marketing to expand my brand. The reason why people buy from me, okay? And there's no secret. I'm telling you everything if you're listening to this podcast. That's why it's called The Level Up Podcast because I'm trying to help you.

It's because I'm comfortable in my own skin. Maybe it's because I got in my 30s and I just don't give a fuck no more. But I know in my 18 to like my 20s, my mid 20s, guys, I used to give a shit what people used to think about me. And for many of you, you could be, hey guys, you might be 40 listening to this. You might still think that way. And there's nothing wrong with that. We're all human, OK? I'm not here to bash nobody. I'm here to empower you.

My saying is that, look, if you care what people think about you, it's going to stop your growth. You're actually doing yourself a disservice. You have to shut off that piece of your brain that says, well, what will people think about me if I do A, Y, or Z, right? Guys, because this is what gets you overthinking. This is what gets 99% of entrepreneurs or aspiring entrepreneurs to not pull the trigger. The first trigger in entrepreneurship is actually going ahead and making the jump, actually executing on your idea no matter what your idea is, okay? Back when I started with credit card terminals at the end of 2022, guys, okay? I was talking to one of my COOs, chief operating officers, from one of my major companies, ATM, together.

At that time, we had crossed over $20 million in revenue, okay? And I remember he was telling me, he's like, you sure this is a good idea, bro? You know, we're already like, you know, busy enough, we already got a lot of employees.

What makes you think this is a good idea? And I'm like, brother, we are able to expand on a different market because we've already learned marketing, sales, client acquisition. We know the formula. We know how to win.

So we need to leverage it now. And it's something like my mother will always tell me, when money comes, you have to grab it. You have to grab it. When the money comes, you have to grab it. And that's the thing. Urgency, guys, urgency. But the only way I was able to do that is because I had to be comfortable in my own skin. I had to have the self-confidence in order to go ahead and separate myself from my first company and go for three months and do a complete startup again.

And back in February of 2023, which is what I did. And guess what happened? Within five weeks, guys, I collected a million dollars cash collected from clients who were like, Paul, this is a genius idea with credit card terminals, man. This is going to change the dynamic of everything. You're going to help so many business owners. You're going to allow a regular person like me, like you, make residual income from these credit card terminals. And it's a lot safer than ATMs. And I was like, dude, ATMs are safe. You just got to have a strategy. And they're like, yeah, but you know how people feel about that. They don't want to carry guns. And, you know, they weren't, they don't have the law enforcement experience like you did. And I was like, yeah, you're right. You're right.