From a $6.90 newsletter to $3M API: How a non-coder built Memelord | Jason Levin

**Jason Levin** (0:00)
Confession, I'm not a VibeCoder, I'm way worse. So I started Memelord about four months before VibeCoding started hitting.

**Claire Vo** (0:07)
You are an example of a company and a product that's going to get an inflection point because agents are going to become your users. Because agents don't get in their mind about being funny or not funny. They don't overthink. They just go straight to the tokens and YOLO something out.

**Jason Levin** (0:24)
I just built it on Bubble, and I grew it to 100K ARR on Bubble without hiring engineers. 395 workflows just on the editor, and I was able to grow this just out of pure obsession and a lot of it. I can't code and never have and can publish a skill that other people can download and just plug into their sentient lobster that makes weird memes.

**Claire Vo** (0:45)
What it unlocks, which you've shown us, give your marketers free rein on your marketing site to build the things that will drive demand. It's so lossy to take an idea and hand it off and hand it off and hand it off. When you can just go straight to the code, I think you get better products.

**Jason Levin** (1:01)
Let your marketers cook. You have no idea what they're capable of. Either let them cook and let them market their stuff or watch them leave your company.

**Claire Vo** (1:13)
Welcome back to How I AI. I'm Claire Vo, Product Leader and AI Obsessive, here on a mission to help you build better with these new tools. Today's episode is probably the most unhinged episode of How I AI we've done yet with Jason Levin, CEO and Founder of Memelord, who's asking us all to take Being Funny a little bit more seriously. We don't cover three workflows, I think we cover 10, and there are ideas all over this episode about how you can use AI to market, how you can use AI to build, and how you can use AI to capture your good ideas without waking up your wife at night. Let's get to it. This episode is brought to you by Work OS. AI has already changed how we work. Tools are helping teams write better code, analyze customer data, and even handle support tickets automatically. But there's a catch. These tools only work well when they have deep access to company systems. Your co-pilot needs to see your entire codebase. Your chat bot needs to search across internal docs. For enterprise buyers, that raises serious security concerns. That's why these apps face intense IT scrutiny from day one. To pass, they need secure authentication, access controls, audit logs, and the whole suite of enterprise features.
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Jason, welcome to How I AI.

**Jason Levin** (3:01)
Thank you so much for having me. I'm super stoked to be here.

**Claire Vo** (3:04)
You and I met because when I was deep in my OpenClaw psychosis, you messaged me and you said, I think I have the OpenClaw use case for you.
And you were right. I recently published this like ultimate guide to OpenClaw and Lenny was asking me, what are your like killer use cases for OpenClaw? And I was like, man, I got an agent making me memes all day. And that is what you told me to do. So tell me, how did we get here? Why are we making like agentically driven memes via API in Telegram? Thanks to the bot father. You know, like, how do we get here in the year of our college, 2026?

**Jason Levin** (3:48)
The world is just getting more entertaining. I think that's really the thesis that drove me to start Memelord. And how can you make your brand more entertaining? Your content is the question, right? There's a great Elon quote of the most entertaining outcome is the most likely. And I don't think enough people take that seriously. So if you want your brand to be the most likely outcome, it shouldn't be the most entertaining, right? So that's like how we got here, right? In a thesis driven way is who controls the memes, controls the universe, another Elon quote. And memes are the smallest form of cultural transmission, right? That's from the inventor of the word meme. So like, that's how we got started. But how did we get here is now Memelord has an API, and you could plug that into OpenClaw for agentic meming. And so what does this actually look like? I mean, you can see right here, can you cook me up a meme about memetic warfare, right? And what it does is it uses our trending meme database, finds ones that are related, writes jokes on top of it. And here, right, it's not just some random meme, it's actually Bill Clinton, right? Because it's talking about political content, right? Here making a meme about Iran, like, this is fantastic. Everybody knows the timeline goes nuts. Everybody becomes an expert. And one of my favorite features is just switch the caption, right? And so everybody is freaking out right now. Claude is destroying shareholder value, destroying startups with one feature launch. And I think there's a lot of founders that feel like that.