Forget Apps. Sell These Tiny AI Tools Instead - Ep. #299

Chris Koerner (0:00)

Okay. Ryan, well, why don't you start by telling us who you are and what you do?

Ryan Doser (0:05)

Yeah. So I'm Ryan Doser, AI marketer, entrepreneur. I run a six-figure marketing agency by myself. I also run a YouTube channel focused on AI and marketing. I manage a community called the AI Marketing Insiders. Kind of a personal note here, Chris, but I am married and I'm expecting my first child here in August. So pretty exciting stuff happening over here.

Chris Koerner (0:26)

Awesome. All right. Boy or girl? Do you know?

Ryan Doser (0:29)

We do not know yet.

Chris Koerner (0:31)

Okay. So what is your background? How did before AI was a thing, what were you doing?

Ryan Doser (0:37)

Yeah. So I have over a decade of experience in the marketing industry, formerly worked at Meredith Corporation now called People, Inc. So I was managing about $500,000 a month in paid ad spend for People magazine, Better Homes and Gardens, all those big titles said, see at a corporate America after about a year and a half in there, started learning SEO on the side and various other marketing tactics, picked up my first client in 2019 and really haven't looked back since, and I've just been picking up as time goes on.

Chris Koerner (1:06)

So how did you find your first client back in 2019?

Ryan Doser (1:09)

Yeah, he was a family friend. So he actually worked at the Iowa PGA in the golf business of all things, and he started doing his own thing on the side, and then it worked as it came back around that he wanted to pick me up as the first client and then it just trickled from there.

Chris Koerner (1:25)

What service did you perform for him and what did you charge?

Ryan Doser (1:28)

SEO and Content Marketing Services. So it's about 10 grand a month, a little more.

Chris Koerner (1:33)

Oh, wow. And what specifically were you doing for him?

Ryan Doser (1:36)

Yeah, SEO and Content Marketing. So he runs one of the biggest home tech affiliate websites in the world where he partners with VPNs and several other high ticket tech affiliates. And so I'm in the weeds every day going through trying to optimize articles, rank high for various keywords, and then push out some other newsletter stuff for him and all that stuff.

Chris Koerner (1:55)

Okay, so you're helping him rank higher, helping his website rank higher, partially through fresh content, partially through other best practices.

Ryan Doser (2:05)

Yep, content updates, fresh content, news articles that tend to do very well in this niche and several other tactics.

Chris Koerner (2:12)

Okay, so when did you first start playing around with AI?

Ryan Doser (2:15)

Yeah, so this would have been 2021, Jasper AI, formerly known as Jarvis AI.

They were actually using GPT-2 under the hood via API, and I had no idea how this stuff worked at the time. Lo and behold, ChatGPT comes around November of 2022, and that was kind of my light ball moment of not only, hey, if you want to be a competitive marketer, you have to adapt this and use this in your day to day. But that was also my light ball moment, Chris, of hey, I need to start a YouTube channel and get in front of this and start building my personal brand in the AI marketing space to try to dictate where the conversation goes, because there is so much hype, there's so much noise, and I just I want to be in front of telling people, hey, here's some real world application in terms of AI marketing and how you can use this stuff.

Chris Koerner (3:00)

Because Jasper, they were like on the cutting edge of GPT, right? Of ChatGPT. And you had, I mean, most people had to go through Jasper to write blog articles with ChatGPT, right?

Ryan Doser (3:12)

Yeah.

Chris Koerner (3:13)

And as far as I remember, Jasper grew like crazy because what they did was magical. Really, what OpenAI was doing was magical. But they put a front end user friendly user interface on it that really only marketers like you and I even knew about or used, right?

Ryan Doser (3:28)

Yeah. Now there's a million Jaspers and they were using GPT 2 at the time, which if we look back now, it's kind of laughable with GPT 5.5, but it was a revolutionary thing at the time.

Chris Koerner (3:38)

Yeah, it was. So you were seeing results for your clients using GPT 2?

Ryan Doser (3:43)

Yeah. I mean, back then, Google and all the other algorithms and whatnot, we were seeing Google mostly, we didn't see really Claude or Chad GPT obviously come in the mix yet. They weren't too honed on AI content back then because it wasn't such a big thing in their algorithm and all their search rate or guidelines and all the policies like it is today. But now, I mean, mass generated AI slop and SEO content factories that we see everywhere on the Internet, they are heavily penalizing that area. So it goes back to like, and I could dive into the weeds of SEO if you really want me to, I could talk about this stuff all day, but you have to do high quality AI content with actual images, actual data, sometimes video, right? And other humanized elements with your subject matter expertise if you want to have a shot at competitive keywords.