Exposing The Food Industry’s Dangerous Lies - Vani Hari - #867

**Chris Williamson** (0:00)
Hello, everybody. Welcome back to the show. My guest today is Vani Hari. She's an author, activist, and founder of the Food Babe. Something is profoundly wrong with America's food industry. From the scientists shaping America's understanding to the regulatory bodies meant to protect us, there are deep-seated problems in the system. The fight to restore America's health has begun, but corruption and troubling ingredients in the food supply are just the tip of the iceberg. Expect to learn why Vani took her fight straight to the front steps of Kellogg's headquarters, why so many ingredients are approved in the US but banned everywhere else, which companies are the biggest culprits in adding unnecessary junk to food, why seed oils are at the centre of the debate over healthy products, the major conflicts of interest among food scientists and studies, and much more. Gymshark makes the best gym wear on the planet. It's literally all that I ever have on, and starting November 21st they're having the biggest sale of the year. You can get up to 70% off everything site-wide plus an additional 10% off when you use the code MODERNWISDOM10 at checkout. That means you can get up to 80% off all of my favourites from their studio shorts, which I wear every single training session, to their crest hoodie, which I fly in every time that I travel. And best of all, any purchases made during their Black Friday sale can be returned until January 31st, 2025 So you have nearly two months to try it on and try it out. And if you don't like it, you can just send it back. Plus they ship internationally. Starting November 21st, you can get that 80% discount site-wide by going to the link in the description below or heading to jim.sh slash modern wisdom and using the code MODERNWISDOM10 at checkout. That's jim.sh slash modern wisdom and MODERNWISDOM10 at checkout. I've worn Whoop for over four years now. Since way before they were a partner on the show, and it is the only wearable I've ever stuck with because it's the best. It's so innocuous. You don't remember that you've got it on. And yet it tracks absolutely everything 24 seven via your wrist. It tracks your heart rate, your sleep, your recovery, all of your workouts, your resting heart rate, heart rate variability, how much you're even breathing throughout the night, puts all of this into an app and spits out very simple, easy to understand and fantastically usable data. It's phenomenal. I'm a massive, massive fan of Whoop. And that is why it's the only wearable that I've ever stuck with. And best of all, you can join for free, pay nothing for the brand new Whoop 4 strap. Plus you get your first month for free. And there's a 30 day money back guarantee. So you can buy it for free, try it for free. And if you don't like it after 29 days, they'll give you your money back. Right now, you can get all of that by heading to join.whoop.com/modernwisdom.
That's join.whoop.com/modernwisdom. This episode is brought to you by Shopify. Businesses that sell more, sell on Shopify, which is why they're the global force behind Gymshark, Skims, Allo and Neutonic. When it comes to converting browsers into buyers, they are best in class. Their checkout is 36% better on average compared to other leading e-commerce platforms. And their shop pay means that you can boost conversions by up to 50%. Best of all, their award-winning support is there to help you every step of the way. Look, you're not going into business to learn about how to code or build a website or do back-end inventory management. Shopify takes all of that off your hands and allows you to focus on the job that you came here to do, which is designing and selling an awesome product. Upgrade your business and get the same checkout that we use at Neutonic with Shopify. Sign up for a $1 per month trial period at shopify.com/modernwisdom or lowercase. That's shopify.com/modernwisdom to upgrade your selling today. But now, ladies and gentlemen, please welcome Vani Hari.
What's happening with you and Kellogg's?

**Vani Hari** (4:11)
Kellogg's. So, two weeks ago, on October 15th, I went to Kellogg's headquarters with 400,000 signatures, took them to Kellogg's front door to ask them to remove artificial food dyes and BHT from their cereals that they produce here in the United States. But don't do this for countries like Canada, all of the countries in Europe, Australia, India. So, basically, using one set of ingredients here in the United States that are more toxic and harmful towards little children because artificial food dyes are linked to hyperactivity. They require a warning label, a cigarette-type warning label in Europe when a product has artificial food dyes that says may cause adverse effects on activity and attention in children. They've seen that when they study these different artificial food dyes, they contain carcinogens, so they're linked to cancer. They cause autoimmune disorders, eczema, asthma, and also the chemical BHT, which is an endocrine-disrupting chemical that you find in the lining of cereal bags as a preservative.