Evolutionary Ideas For Modern Problems - Sam Tatam - #539

**Chris Williamson** (0:00)
Hello everybody, welcome back to the show. My guest today is Sam Tatam. He's the head of behavioral science at Ogilvy Growth & Innovation and an author. When it comes to solving modern problems, it turns out that evolution might have a lot of the answers already. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges. Expect to learn how the wings of an owl helped fix problems with the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come airline tickets are so confusing, why all of my rich friends drink sparkling water, how companies can aid customer decisions without limiting choice and much more. Don't forget, you might be listening but not subscribed and that's going to make you trez sad. So go to Spotify and press the follow button in the middle of the screen or the plus button in the top right hand corner on Apple Podcasts. I thank you very much. In other news, this episode is brought to you by BetterHelp. We all need help at some point in our lives, whether it's because of stress at home or work or loneliness, it can be invaluable to know that there's someone professionally trained who can help us get through whatever we're facing. Over 2 million people have taken charge of their mental health with BetterHelp's online service. It removes all of the hassle and awkwardness that can be involved in finding a therapist and gives you some essential, simplified steps. Instead, there are a broad range of experts available, categorized by their speciality or combination of specialities like addiction, social anxiety or relationships. The service is available for clients worldwide. You can log in to your account at any time and send a message to your counselor. You get timely and thoughtful responses. Plus, you can schedule weekly video or phone sessions so you don't even have to leave the house. 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And in final news, this episode is brought to you by The Six Minute Diary. If you have been thinking that you need to do some gratitude journaling, you've maybe learned about some of the benefits. Susanna Hallinan that I had on the show four years ago said that the foundation to a happy life is gratitude and without it, you are fundamentally limiting how happy you can be. The Six Minute Diary is a simple and science-based gratitude journal for a happier and more fulfilled life. More than one and a half million users worldwide recommended by psychologists and therapists all over the world using the proven principles of positive psychology to help you live your life more consciously and positively. It helps you to focus on progress and the good things in life in easy portions of three minutes in the morning and three minutes in the evening can discover what really makes you happy and bring more of that into your life. Also, you can get 15% of everything, all of their products including their success journal and their journal for kids by going to bit.ly slash diary wisdom in the UK and using the code MW15 at checkout and if you're in the US just search on Amazon for the six-minute diary and use the code one five minutes at checkout. But now ladies and gentlemen, please welcome Sam Tatam.