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Everybody Wants to Go Viral, But At What Cost? | Loren LoRosa artwork

Everybody Wants to Go Viral, But At What Cost? | Loren LoRosa

The Breakfast Club

October 30, 2026

In Part 2 of her conversation with the National Urban League, Loren LoRosa gets real about the pressure to go viral, maintaining journalistic integrity, and knowing when success no longer aligns with who you are.

Speakers Loren LoRosa, Tyler Lit, LaToya Ricketts, Nneka

TopicsComedy

Loren LoRosa (0:00)

Let's get, let's get, let's get to it, time to do it. I'm the homegirl that knows a little bit about everything and everybody.

SPEAKER_2 (0:05)

You hear that excursion? You know she don't lie about that, right?

Tyler Lit (0:07)

Lauren came in hot.

Loren LoRosa (0:09)

Hey y'all, what's up? It's Loren LoRosa, and this is another episode of The Latest with Loren LoRosa. This is your daily dig on all things pop culture, entertainment news, and all the conversations that shake the room, baby. Now, checking in behind the scenes of The Grind first. Let's get to it.

SPEAKER_2 (0:26)

Back, back, back on the grind.

Loren LoRosa (0:29)

So we are here in Philadelphia. The Breakfast Club is doing a live show, literally, by the time you're listening to this, we didn't already probably done it, but I'm excited. This is my first live show in this manner ever.

The only thing live I've ever done, I've done, you know, some plays, I've done, of course, live hosting of events, but live, like almost like live podcasting. I've never done it where, like, I wasn't just like a guest real quick popping pop out. So I'm excited to just be a part of it to see how it all goes down. I'm also really excited because this weekend, Delaware State University plays Norfolk State. And last year, when this game went down, a few weeks removed from Homecoming, it felt like another Homecoming. So I'm excited to be able to just like run free, be with the people that I went to college with and fill that all over again, because it is 100 percent going to fill that way. It's so important to, and I said this when I went to Homecoming, it's so important to protect our spaces. The way that we get on platforms and talk about them, you can always critique, you can always push back. I'm not one of the people that believes that you have to hold things back. But I think you do it in mind of this is something that we don't want to see go away.

We want this to be supported, but we also want it to be great. So yes, critique works, honesty works, but love has to be in the mix of all of those things. Speaking of as we transition from behind the scenes to into the latest, speaking of community and rooms and spaces and things to protect, I want to get into a second part of my conversation with the National Urban League here in New York. They brought me out to be the keynote speaker at their leadership brunch that they had here. The conversation was dynamic. Make sure you guys go and check out that episode, the first part of the conversation. But now in the second part, I was able to actually talk to the people in the room. Now, the people in the room, just to preface this, we had leadership from the National Urban League, people that were leading different chapters. We had executive leadership from the National Urban League, so presidents and vice presidents of the organization. People that were just young professionals who are a part of the organization, and are looking for their community, have found it and want to build and be better, put that out there into the world. A lot of the civic engagement things that the National Urban League does, it doesn't work without people.

Speaking to them was great for me because y'all know I love to touch the people and hear from different angles of what's going on. But I think for me and them being in conversation, for them, I think what they got from it was like, I see things a different way. In the media, the conversations that are crafted around how we get together, build and galvanize against things that we don't want to see happening. I feel like it always skews, so what's not happening? But organizations like the National Urban League are focusing on what is happening and how to personify it. Me being a person that has been able to see amplifying of conversations in real time in my day-to-day job, I was there, we talked about it and I want to get into it now. Let's take a listen.

SPEAKER_2 (3:28)

All right. Tell us your name, your affiliation and your question. Hi, Loren. My name is Sequoia. I am a young professional from the New York chapter here, Urban League.

First and foremost, thank you for coming. I appreciate you. I appreciate just what you do for the New York radio as a whole as a child of New York. My question is, while I still think that podcast mics need to be raised to a higher price and it needs to be taxes on it forever. But seriously, in a world where hot takes are often the norm and everybody's looking for that soundbite, how do we be able to have more journalistic integrity, own our voice and stay entertaining while maintaining our credibility without letting social media dictate who we need to be?

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