Episode 596: Personal Branding Psychology: Scarcity, Overexposure, and Protecting Your Value

Hamet Watt (0:01)

Hi, guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.

Jen Cohen (0:07)

Oh, hey, Tony. Thanks for the intro. I'm Jennifer Cohen, and this is your weekly bonus episode of Habits and Hustle, where I share my honest take on the habits, strategies, and mindset shifts to help you build confidence, take action, and create a healthier, more successful life. If you're ready to think bigger and live bolder, this is for you. Welcome to Habits and Hustle.

More exposure does not always make you more valuable. Sometimes being everywhere is exactly what makes people stop paying attention. I dive deeper into this in Habits and Hustle to talk about Tom Brady. Is he overexposed, scarcity, and why the most successful you become, the more selectful you should probably be.

We also get into Michael Jordan, Keanu Reeves, Rihanna, and what they understood about staying relevant without constantly being visible. At some point, protecting your value matters more than chasing more attention. So let's dive in.

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Hello, everyone. Welcome to another solo episode of Habits & Hustle with me, your host, Jennifer. And I am joined today by the wonderful Hamet Watt.

Hamet Watt (3:01)

Thank you.

Jen Cohen (3:02)

Hamet is, thank you for being here, Hamet is a friend of mine. I've been friends with him for about 10 years, ish or so, right?

Ish, and Hamet is as acting as my foil. He's been a very good foiler so far. And we're just going to banter about different topics today. By the way, thank you for being here, Hamet.

Hamet Watt (3:24)

Thank you for having me.

Jen Cohen (3:25)

Hamet, I wanted to ask you a question on this.

What do you think of Tom Brady? Tom Brady now is like everywhere. I used to like love him because he was kind of mysterious. Like you didn't really know much about him. He's kind of like, didn't really, didn't really see much, that you saw him play football and then not.

Hamet Watt (3:42)

Is too much now for you? He's too much?

Jen Cohen (3:43)

I feel like he's like overexposed.

Yeah, he's a lot. Yeah, he's a lot, he's a lot. Yeah, that's an inside joke between me and Hamet. He is. I mean, I think that there's something to be said for having a little mystery around you.

Hamet Watt (3:55)

I gotta give him credit though. I mean, he looks incredible. Did you see that before and after when he was in college?

Jen Cohen (4:02)

Oh yeah, he looks, but he's looked incredible forever.

Hamet Watt (4:05)

Yeah, I mean, I'm not mad at him. He's single. He's got to mingle.

Jen Cohen (4:10)

I mean, I think he's mingling just fine.

That's not what I mean. I just think that there's something to be said for having a little mystery around you and cachet. I think when you're everywhere all the time, it takes your, it kind of takes your...

Hamet Watt (4:30)

Mojo a little bit.

Jen Cohen (4:31)

I don't know if it's the word mojo.

Hamet Watt (4:33)

It's kind of like when Michael Jackson started talking a little bit, you're like, oh bro, you should have maybe just...