Episode 33 - Seb Chambers - CIL Management Consultants

**Nick** (0:06)
Today's episode is brought to you by Create Engage, the digital marketing agency for the Disruptive Management Consultancy. Digital marketing has moved forwards, but most consulting firms haven't. Many consulting firms still see their corporate blog as their sole digital marketing channel and find themselves frustrated when these blogs yield little, if any, results. For those consultancies that understand digital marketing though, it can be a huge asset and help them achieve rapid business growth. In fact, at Create Engage, we've recently written a case study of one successful consulting firm that used digital marketing to help them grow over 400% in just three years. Having spent countless hours researching consulting firms and consulting leaders for this podcast, it became very clear that while some firms do digital marketing well, the vast majority of consulting firms struggle to leverage its power and don't know where to start. To help those of you who want to harness the power of digital marketing to grow your consulting business, but don't have the knowledge, capacity or in-house capability to do so, I launched Create Engage, the first digital marketing agency for the management consulting industry. As former consultants ourselves, we understand the challenges that you face when it comes to delivering effective digital marketing that engages prospective clients and generates leads. Having worked in the industry, we understand consulting buyers, what resonates with them and what doesn't. This enables us to harness the latest in digital marketing in a way that aligns with your brand and your market positioning to attract the prospective clients that you're looking to target.
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If you would like to find out more about how Create Engage can help you use digital marketing to take your business to the next level, then send me an email at nick at createengage.co.uk or go to our website, createengage.co.uk, where you can download that free case study that breaks down the digital marketing strategies used by one successful consulting firm to help them grow over 400% in just three years and gives you the secrets they used so that you can apply them in your own firm. If you want to outpace your competitors and stand out in the crowded consulting market, then get in touch. We'd love to help you grow your business through digital marketing. Hi, and welcome to Climb In Consulting. Today's guest is Seb Chambers, Managing Partner of CIL Management Consultants. Seb was introduced to me by one of my previous guests, Dom Moorhouse, as someone I must get on the show, and he certainly didn't disappoint.
Seb's route to Managing Partner is a really interesting story and one that, while uncommon, gives an insight into a lesser traveled route that I know many of you will be fascinated by. Instead of climbing the ladder to partner, Seb brought into CIL something that we discuss in detail in today's episode and grew the firm from there. Before you think, oh, well, that's okay. If you've got plenty of money, that's easy to do. Seb didn't. And there is a lot you can learn from Seb's approach here, particularly for those of you who are maybe at the mid to senior end of consulting and have aspirations to buy into a business yourself.
But this was only part of Seb's story. And we cover a whole range of topics in this conversation, including growing a consulting firm where your head office is based outside of London and why Seb sees their Froom head office, which is a small town about 30 minutes out of my now hometown of Bath as an asset to the firm.
Seb's advice for those looking to climb the consulting career ladder, as well as those with aspirations to build a career at the top for as long as he has. And the CIL meme wall. Yep, you heard me right, meme wall. It's the first I've seen in any consulting office. It was hilarious and I didn't even know the people on it. But more importantly, I discussed with Seb what this says about CIL's culture and why culture is critical, both when you're starting out your firm and when you're growing your business. I really enjoyed this wide ranging conversation with Seb and it was great to dig into topics that I've not discussed with any other guests before. Whether you're just starting out in consulting, you're looking to climb to partner in your firm or you have aspirations to follow Seb's path and buy into a firm and be a part of growing that business, there's something in here for everyone. So without further ado, please enjoy my conversation with Seb Chambers.