Episode 165 - The Consultancy Marketing Engine That Fueled 7-Figure Growth

**Nick Synnott** (0:04)
Today's episode is brought to you by the Consultancy Growth Network. As you'll know, I'm a big believer in learning from people who've achieved the things that you want to. It's why I run this podcast, to share the stories of consulting leaders and how they've got to where they are today.
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Hi there, everyone. Thank you for joining us.
So for everyone who is on the session, just a little bit by way of background and why I really wanted to bring Sus on today to help you and your marketing. So Sus is one of the managing partners of PMI. PMI are a global consultancy that has been making a real impact in the world of performance improvement with a dedicated team of 50 consultants working across consultancy training and apprenticeships. Sus, I know you've described your team as a true Deming boutique and I'll let you explain more what that is, but really about being rooted in the principles of quality, continuous improvement. I think for today and to set the scene, and then I will pass over to Sus for anything I may have missed. In terms of the journey, we actually worked with PMI way back, almost seven years ago. I think Sus, I think you know this, you were one of our first ever clients and we went on a fantastic journey together and one that you then took forward into and beyond COVID. I think we're going to talk about a lot of exciting things there because your team are our industry practitioners, first consultant, second, and I think that's really important to that journey. But I don't want to dive in too far. I will pause. Hopefully, that has done you justice, but please do fill in the gaps for our audience if I've missed anything.

**Susannah Clarke** (3:29)
No, I think absolutely. We first met, I believe, beginning of 2019 and it was a leap for us. It was a leap for us to engage, Create Engage. And you know that Rich Seddon, our CEO, he'd seen a video of you, and he said to me, well, this sounds like this kind of guy we should be talking to. And he was right. And we did some great work together, and it changed everything.
Amazing.

**Nick Synnott** (3:57)
Well, and thank you, Susannah. For me, I'm really excited to share as much the journey we started as the journey that you and the team have gone on since, because for today and why I really wanted to share this story, I think it's such a great story of what you can do if you make marketing the focus, whether you work with an agency, whether you do it internally, and you as a team have truly done that.
I know we joked about this just before we came on air, so to speak, because you kind of teased me with, we've actually just got the team doing some stats, and a bit like one of those Hollywood movies, let's start at the end. Can you just for our audience to really set the code, what were those stats you've got? Because we're then going to go on the whole journey of how you got there.