Elevate Yourself & Reach Your Potential - Robert Glazer - #236

**Chris Williamson** (0:00)
Hello, friends. Welcome back. My guest today is Robert Glazer, and we are talking about how to elevate yourself and reach your potential. Closing the gap between where we are and where we could be is one of the most important pursuits in life. And today, we get to learn Robert's best advice for elevating your spiritual, physical, intellectual and emotional capacities, while looking for a cerebral answer to every problem can be a poor strategy, the most powerful changes you can make to impact your growth and much more. Lots to take away from today. So if any of the strategies or tactics really resonate with you, then feel free to reach out to me at ChrisWillX on all social media, Instagram, Twitter, Facebook, et cetera. Reach out to me. Let me know what you think of this episode or any other episode. You know, just wanting a little bit of company from the outside world during a pandemic. But for now, it's time to elevate our potential with Robert Glazer.
What does the word elevate mean to you?

**Robert Glazer** (1:17)
Yeah, I mean, to me, elevate just means taking it to another level. And I think the important part of that, and the way I look at it differently than maybe some others, I think when you talk about success versus achievement, but to me, it's like really like to your potential, not other people's definition, not what other people think you should be doing, but how do you, within you, raise your game to another level from the potential that lies within?

**Chris Williamson** (1:45)
And you've looked at a framework to go around that. obviously, you're a business owner, multi-national, international business for multiple years now, into the twilight of running a business, I think as many people would have said by this time, not many people have survived as long as you.

**Robert Glazer** (2:03)
Teenage, adolescent years. So, yeah, I sort of fell into this framework by accident. So, I had actually started a note to my team about five years ago, every Friday. It came out of actually a personal leadership event that I went to for a week that was hugely impactful, very focused on improving your morning, things you could do in the morning, kind of think, reflect, read something positive, write. The reading positive stuff that I wrote was just way too rainbow and unicorny for me. Like, it didn't do it for me. Like, so I had some stories and some quotes and some stuff that I saved, and I just started writing this note to my team every Friday of 40 And it was something about we were all remote, and it was about getting better or improvement, and it sort of fell into a formula. And I wasn't sure if people were reading it, but I liked writing it. It was a good habit. And eventually, I heard from back from people that they were reading it. They were sharing it inside the company. I told some other people around it. Eventually, I opened it up so people outside the company could join it. And there were a couple hundred thousand people within a few years signed up for it. So what happened was that when I went to write a book, our company had really grown. We had sort of tripled during that time period. I was meeting a lot of interesting high achievers from all around the world. And I just did this pattern analysis sort of came up, which was I tried to write a compilation book called Friday Forward, ironically, which is the book I had just released, but no one would buy it. Maybe they said, look, no one knows you and you can't write a compilation and these stories are online. But the agent challenged me to like, what's the story behind the story? And so when I actually started looking at, how would I fundamentally change my life in the last three years?
What, how would we grown as a company? We always said we invested in people holistically. Why were these little notes having an impact on strangers I had never met? And what was common about all these high achievers that I would run into? Like these four things, just, I mean, I had lists and crime, it just, you know, you know, punted squares and it just always came back to these four principles of, and this notion of the people build capacity faster than others and it was spiritual, intellectual, physical and emotional. I just saw that pattern and actually, from our company standpoint, that's how we had been training our employees. Not, not, I mean, yes, there's direct training to what they're related to, but we had tried, we were training them to become better overall and we were getting the business benefit of that and they were getting the benefit outside of work.