DRUNK ON FABLE

**Justin Jackson** (0:10)
Welcome to The Panel, where three founders talk about building a better business and a better life. I'm Justin Jackson, co-founder of Transistor.fm.

**Brian Casel** (0:19)
And I'm Brian Casel, founder of Builder Methods.

**Jordan Gal** (0:21)
And I'm Jordan Gal, founder at heyrosie.com. Gents, it's been a few weeks. We'll blame it on the summer.

**Justin Jackson** (0:29)
Yeah.

**Jordan Gal** (0:29)
It's good to be back, a lot to talk about.

**Brian Casel** (0:31)
Yeah, good to be back. I was on two back-to-back trips. I know I missed the last episode, which I listened to while I was in an airport. I really enjoyed it.
I really felt like a typical listener of our shows, where I just want to talk back to the radio. I was texting you guys about that. But yeah, it was a good time. Two weeks ago, I went out to the UK to speak at Brighton Ruby, which was a really great time, fantastic event.

**Justin Jackson** (1:03)
How did it feel to speak? Because you haven't done a talk in a while, I think.

**Brian Casel** (1:07)
How did that feel? It's funny. I don't really think that I'm a very good speaker on stage at live conferences, historically. I've done it a few times, but not super often. And the few times I have done it, especially with the larger audiences, I tend to get really nervous.
I'm not a Justin Jackson up there. I don't have the stage presence.

**Justin Jackson** (1:28)
I get nervous too.

**Brian Casel** (1:29)
But, yeah. So this time, I was the first speaker at 9 a.m., which feels like 3 a.m. to me in my hours. And my whole flight getting in was 24 hours delayed. So I actually got in a day before the conference, which should have been two days before the conference, which was a whole other deal. So I think the fact that my body was basically asleep when I got on stage works to my advantage.
Because I had little butterflies walking up, but after 30 seconds, I was chill. And I feel like it went really well for my 45-minute talk.

**Jordan Gal** (2:10)
Now you know what you need to do to prepare for next time.

**Brian Casel** (2:13)
Yeah, exactly. And I also did a private workshop there, which unfortunately, I was supposed to land the day before. My flights got all messed up and delayed. And I landed two hours after the workshop.
And I'm supposed to be hosting this thing. So Andy took over the load, but I came off of a 20-hour travel fiasco and just walked right into this workshop. It was crazy. Wow.
But it was a great time. Brighton, UK is unbelievable. I want to go back. It's such a cool town. It's a coastal town in the UK, some incredible restaurants. It happened to be a heat wave, which was kind of bad.

**Justin Jackson** (2:57)
Yeah.

**Brian Casel** (2:58)
Great, really cool place. And then I was home for a week. And then this past week, got back like two days ago, we did a family road trip up to the Finger Lakes region in New York state.

**Justin Jackson** (3:12)
Sweet.

**Brian Casel** (3:12)
Which is like not super far from the Canadian border, from Niagara. Did a bunch of wine tasting. There's a lot of wine tasting on the lakes there. And got a really nice Airbnb on the lake, you know, had some kayaking and hiking and stuff.
But a good time. Oh, and I also came up with an idea and built and shipped a new product from the car.

**Justin Jackson** (3:38)
Oh, yeah.

**Brian Casel** (3:39)
You know, in the few hours kind of sitting around in this Airbnb. And also I have 30 new paying customers for that thing as of today.

**Justin Jackson** (3:47)
Wow. There it is. There it is.
It's kind of like saying you went to Ibiza and you're like, yeah, I just read books. Oh, yeah. And then I did do a ton of cocaine.

**Jordan Gal** (3:57)
Yeah, there was that. What's the what's the time gap like from the time you had the idea to today? Like, how long ago was that?

**Brian Casel** (4:06)
So we were driving out to the Finger Lakes on.
We had to shift the thing because I had an unexpected doctor appointment that I had to come back for. I'm going to have a small surgery in the next couple of weeks. But I'll be fine. Anyway, so we were driving out on Friday afternoon was when we drove out. And I did most of the driving. But then, like, about three hours in, I was thinking about this idea.