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Digital Dementia, Biohacking, and Why Your Brain Is Your Biggest Wealth Asset | Jim Kwik artwork

Digital Dementia, Biohacking, and Why Your Brain Is Your Biggest Wealth Asset | Jim Kwik

Money Rehab with Nicole Lapin

September 7, 2026

Jim Kwik has coached Fortune 500 companies, Oprah, Will Smith, and Richard Branson on how to think faster and remember more. Today, he joins Nicole to explain why your brain, not your bank account, is your greatest wealth building asset.

Speakers Nicole Lapin, Jim Kwik

TopicsBusinessEducationSelf-Improvement

Nicole Lapin (0:00)

Do you know how many bitcoins have been lost? And I don't just mean that someone used them to buy a pizza as a stunt back in the day. I mean that the coins are in wallets that users can't remember the code for, or they threw away the hard drive, or are stored on a drive that is so damaged it can't be turned on. It's estimated that at least 3 million bitcoins are lost forever. 3 million bitcoin is currently valued at over $236 billion.

That's a lot of lost money. But the true number is probably higher. If bitcoin is part of your long-term strategy, consistency matters.

Cash App lets you set up automatic bitcoin purchases with Auto Invest, so you can build exposure over time instead of trying to time every move. You can also use roundups or paid in bitcoin to make bitcoin part of your normal money flow. Download Cash App today. Visit our link in bio, Bitcoin Services by Block Inc. See the bitcoin disclosures at cash.app. slash legal slash podcast. Recently, I went to Atlanta for a conference. Long time listeners will know that I got one of my first jobs as a baby reporter and anchor in Atlanta, a girl from LA completely on my own, and it felt like the biggest adventure of my life. When I lived in Atlanta, I was a vegan. And one thing you don't know about Atlanta unless you've lived there is that it has some of the best vegan food in the country. Vegan soul food, vegan tacos, vegan sushi, they have it all. Whenever I go back, I can remember that time in my life when everything felt possible. I wish I could go back in time and give that girl the biggest hug and tell her how much I love her. I also remember how worried she was about money. I don't carry that same fear anymore, but some habits stick, and I still never turned down a little extra cash. That's why I list our space on Airbnb while we travel. It just makes me feel better to know that I am making a little extra money even while off adventuring myself. And what makes that idea feel much more manageable now is the co-host network. You can connect with a local co-host who has hosting experience and can help take care of the important details. A co-host can help create your listing, manage reservations and make sure everything runs smoothly for guests during their stay. Honestly, it just feels like a practical way to make better use of our space while also bringing in a little extra cash from time to time. Find a co-host at airbnb.com/host.

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Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. indeed.com/podcast. Terms and conditions apply. Hiring now, then this is a job for Indeed sponsored jobs.

Jim Kwik (3:55)

Memory Labs has entered us in business. I was in Miami speaking and somebody came to me in the hallway and he's like, I wish I had met you like weeks earlier. He lost the $50 million deal, $50 million because he called this client the wrong name twice.

Nicole Lapin (4:07)

Jim Kwik is the brain performance coach who has worked with Fortune 500 companies and people like Oprah, Will Smith, Richard Branson and more. Today, Jim tells us what we should all be doing to boost our brain health.

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