Dan Martell - The AI Playbook Every Founder Needs in 2026

SPEAKER_1 (0:01)

This is a test of the Reeses Broadcast System. If you're currently eating reeses, this is just a test. Continue living the dream. If you aren't, oh boy, drop what you're doing, go get reeses now. Do not stay calm, push people out of the way.

SPEAKER_2 (0:16)

This episode is brought to you by Subaru. Go further in a long range Subaru Hybrid, with up to 597 miles per tank in the Crosstrek Hybrid, and up to 581 miles per tank in the Forester Hybrid. Subaru, love goes the extra mile. Visit subaru.com/hybrid to learn more. Range based on EPA estimated combined fuel economy and a full tank of fuel. Actual mileage and range may vary.

Dan Martell (0:41)

If everybody listening stopped over prompting and instead start with the outcome, the current AI would blow your mind.

Mark Brazil (0:48)

Dan Martell has tested over 500 AI tools, and he's here today to make you feel behind on purpose.

Dan Martell (0:55)

You could triple your profit in 60 days. Have it analyzed, have it write the emails. It can do all that if you let it.

Mark Brazil (1:01)

We get into which AI tools are actually worth your time, how founders can use the tools to create massive leverage, and why the quality of your prompts is now the quality of your business.

Dan Martell (1:11)

Every business that's ever been created was by solving the problem for yourself first, and then selling that to other people that were too lazy to solve the problem. I'll tell you the thing that nobody uses Cloud for, that I think would change most people's lives is.

Mark Brazil (1:31)

You've tested hundreds of AI tools. I want to narrow it down to eight, and let's tier them out. One, two, three, four. Let's start with the LLMs. I'll start with ChadGBT.

Dan Martell (1:43)

The MySpace of AI. It is wildly overrated. Let me explain.

Mark Brazil (1:48)

One, two, three, four. One, need to be using it.

Dan Martell (1:51)

Four, dump it. Okay, so like in that space, it's a four. For a lot of reasons, I'm not even getting to the ethics side of it. Although people should do some googling on the team and what's happened. I mean, it is what it is. Go do your own research.

Mark Brazil (2:09)

Google ChadGBT Pentagon. We'll leave it at that.

Dan Martell (2:11)

Oh, there's a whole lot of other terms I could give you, but start there. It really comes down like they won the market because they were the first to introduce a chat interface to AI. AI has been around for a long time, but ChadGBT, and then they bought chad.com, so now all of a sudden, there's a habit. They're the Kleenex of AI, but they're not the best, and they know they're not the best, and they're trying to do everything like launch the new model 15 minutes after Anthropic does with Claude.

They're fighting. Nice. Compete, but it's very simple. You just try Google Gemini, try any other ones, and just look at the output. It's like, here's what I don't like about chat, is it feels like it has no soul.

Mark Brazil (3:01)

It also feels like an echo chamber. Like, if you don't give it a proper prompt and full context, then it's just always going to agree with you.

Dan Martell (3:08)

It's a yes-men. It's horrible. It's watered down. It's not detailed. Yeah, not a fan.

Mark Brazil (3:14)

Let's isolate that to a tier four. What about Claude?

Dan Martell (3:18)

I would put Claude.

Claude's a one. Yeah. Here's why. They have a 10th of the team. They have a model that I think is at least 30 to 40% better than everybody else in the category. The tool itself actually solves problems. They just launched a feature to visualize outputs. Most people have no idea how to use that. Just say visualize my personal finance, visualize my business plan, visualize my backyard redesign. What Claude does great in their product, and they have the browser extension and these other tools, is they know what the user should be using them for and makes it obvious. If you're my cousin and you have 160 IQ, but I don't know how to activate your intelligence, then it's not really valuable.

Mark Brazil (4:10)

Let's talk about that. Let's break that down and double click in there. So you have chat, you have co-work and you have code. What percent of people, my team made fun of me because I was paying for the hire plan, and not until recently was I using code, I was only using chat. What percent of people do you think are only using LLMs for chat?