Connor & Breanna Price: The Viral Formula to Make Millions on Spotify

**Breanna Price** (0:00)
On average, a million streams is around $4,000 USD.

**Connor Price** (0:04)
On Spotify.

**Breanna Price** (0:05)
On Spotify. And we're averaging like 60 million streams a month right now.

**Connor Price** (0:09)
Across our catalog, yes.

**Breanna Price** (0:10)
So things are just pretty crazy. And I don't think most people know that there's that potential, because in music, you hear there's no money in streaming. But I'm like, that's because labels own 80% of your songs.
But if you own your songs, there's a shit ton of money in streaming.

**Shaan Puri** (0:34)
Okay, welcome first. So I don't know what the real intro of this is gonna be, but I wanted to introduce this to you guys.
Sam had put this on the calendar, like, hey, we're recording with Connor and Breanna, and I think he knows you guys in person or in real life or whatever. And he kind of loosely said, he said something like, oh, I was like, is that the rapper kind of music person? And then when I was doing the prep for this, I was like, oh, it's these people? Oh my God, I love, I love your stuff. I am so excited for this, as you can probably tell, cause I'm screaming, but I'm so excited for this because I think what you do is literally amazing. I think it is so smart. And I think it is so impressive.
We've had the chance to talk to Mr. Beast on this podcast, and we've talked to Hasan Minhaj in the comedy world. We've talked to some Cody Ko on the YouTube side, who you kind of look like. I think you know that.
But I do, I gotta say, I think you are playing TikTok like a fiddle. I think you have figured out the thing. Every platform that comes out, there's the people that come from the old world onto that and just kind of try to do the same thing, but maybe shorter or faster or video or whatever. And then there's people who figure out that medium for what it is. And I think you figured out how to do music on TikTok like nobody else.
I don't know if you're a marketing genius or if you fell into that, but either way it's working. And therefore I am so excited to have this conversation because last night, you could tell I'm kind of tired because I was binging your content and I was just so inspired. I was so inspired. I don't do anything in the music world. I bet 99% of the listeners don't do anything in the music world, but I was so inspired just by what you were doing. So that's my intro of just a fan boy because I can't believe how good you guys are at what you do.

**Breanna Price** (2:31)
That was the nicest intro ever.

**Connor Price** (2:32)
Well, thank you so much. Yeah, no, as far as the marketing stuff goes, that's all Breanna, which is why it's so fun to be able to do this conversation with her because we do everything together.
But so many of my ideas that have gone viral are her ideas.

**Shaan Puri** (2:44)
So let's give people a little context and we can either explain it or I do think it would be better to literally just show it. So I'm gonna-

**Breanna Price** (2:52)
I love the show method.

**Shaan Puri** (2:54)
So I have a bunch that I liked. Dude, you know how much I like this? I was last night, so I'm doing this on my laptop and I'm not logged into TikTok and I kept hitting the like button and I was trying to like it and it's like, create an account and I almost created a second account just to give you the like because I felt like you deserved it.

**Sam Parr** (3:12)
I appreciate it.

**Connor Price** (3:12)
Oh, thank you, thank you.

**Shaan Puri** (3:13)
You know when you feel like someone earned it?

**Sam Parr** (3:17)
Play a video, play one of the videos.

**Connor Price** (3:19)
Yo, yo, what is he doing? Oh yeah, so he was telling me that if you cut a carrot a certain way, you can play it like a flute. He really thinks that's gonna work? Apparently it's a thing. Ready? Yeah, do me a favor, pull up that.
Pull up that one session we...

**Shaan Puri** (4:18)
So you create these little opening skits and you don't hit them, okay, traditional way of doing things. Somebody wants to be a musician. They're gonna fire up TikTok and they're gonna just play their song. Maybe they play their song with a music video already baked in. And if it's me and I'm just hearing the opening of a song, it's usually pretty slow. There's a little bit of a buildup, just a little bit of instrumental playing at the beginning.