Come Hang Out Backstage! My New Platform (and the First-Ever Q&A) | #Marketing - Ep. 136

**Russell Brunson** (0:00)
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This is The Russell Brunson Show.
What's up everybody, this is Russell. And if you are watching this on Spotify or in the video platform, you might see that right now I am not at home, I'm not at the office, I'm at some beautiful place. This is a place we go to every year called Bear Lake. It's part of a family reunion, and we come up here, we serve, we have fun, and it's amazing. So anyway, I want to drop you a quick message because before I left for this trip, I did something really cool and you probably missed it. And you probably don't know that it's a thing or how to get involved with it. I want you to be part of this. So I'm working on trying to solve a problem. I feel like we have it in the market right now, which is getting access to our customers, being able to go live to them. Back in the day, I would click live on Facebook or on Periscope, and instantly 5 or 6,000 people would show up and we had these fun conversations. And I loved it, so I'd go live, man, three or four times a week. And I think that's how I really built such a strong connection with our community. And then fast forward to later, Facebook and all these places changed algorithms. And now I go live and 150, 200 people will show up, despite the fact that I have literally millions of people following me. So it's kind of crazy, kind of drives me crazy. And so we're trying to solve that problem. So I'm building a platform called Backstage Pass, which is really cool. And it's not live right now, so you can't sign up no matter what. But I'm using it as a way to connect with you, my audience and my friends. And so yeah, I started testing this week. So right before I left on this trip, I went live and everyone who subscribed to it, who's downloaded the app, they got a notification and two minutes later, we were up and live and I did Q&A for like 30, 40 minutes. And it was so much fun and so, I just missed that. I missed that a lot. So I'm gonna start doing these like at least once, twice a week. I'm not sure date and time. Yeah, I'm pretty sure I'm gonna formalize this. So it's always happening every week at the same time. But it's a chance for me and you to hang out in a very informal setting and ask questions. Just like if you were to come to my house and hang out. That's what we're calling it Backstage Pass. It's like coming backstage behind, at one of the events you see me on stage, doing these presentations, but then come backstage and we can hang out and ask questions and it's gonna be really special. I'm excited for it. Anyway, in the future, I'm not gonna be sharing any other platform besides Backstage Pass, but I thought for a lot of you guys who don't even know about it yet or don't even know it exists, maybe I'll share a couple of these just to get you excited and make you wanna come hang out in the future. So what you do, all you gotta do is after this episode, go to backstagepass.com/russellbrunson, and it's just like a social network, you're gonna follow me there. Go follow me, boom, and I'll download the app, and that way in the future, every time I go live, also you'll get a notification and you'll show up and we'll hang out, and it'll be special. It'll be a really cool spot for us to get to know each other and get your questions answered live and hopefully serve you guys. Yeah, I'm looking forward to it. So that's the game plan. So all you gotta do, go to backstagepass.com/russellbrunson, and with that said, I'm gonna load up the first ever Q&A show from Backstage Pass, and hopefully you guys enjoy it. You get some ideas, and if you want me to answer your questions, just go ahead and over to backstagepass.com/russellbrunson.
All right, that said, hope you guys enjoy this episode.
As you guys know, we work on this really cool platform called Backstage Pass for the last little bit, and we thought, you know, to make this legit based on what I envisioned this originally, it's all about going live a lot with your audience, with your people, with your thousand true fans backstage, hanging out with them, and so that's kind of what's happening here. I still can't see comments. My team's working on all the things. Hopefully here in a second, we'll be able to flip around. I'll have a chance to be able to see everybody, but excited to be here with you guys. Basically, what we're going to be doing is, again, this is like just hanging out backstage. A lot of you guys submitted questions, which is kind of cool, so I printed out all the questions you guys have. We'll probably also do some Q&A here if we have some time live as well.