Claude's Impact on Local SEO for Businesses

SPEAKER_1 (0:00)

Today on the podcast, we're talking about using AI for local businesses. Two things can happen here. Number one, if you have a local business, this is a great opportunity. Or number two, you can have an agency selling to local businesses, creating their websites using AI. There's a ton of opportunity. Jamie has some interesting experiences this week. I've seen some hilarious memes over on X. We're gonna get into all of it. But kicking this over to you, Jamie, what have you seen this week on local businesses and AI?

Jamie (0:29)

Yeah, so this is really... I think there's a ton of untapped potential here still when it comes to service-based businesses and creating a modern website that is SEO optimized. There's a lot of people still in the stone age of traditional SEO, WordPress websites.

Lots of things are changing, and it's a really exciting time, to be honest. But before we get into all that, I wanted to mention our AI Hustle School Community. If you ever wanted to grow your business and learn more about AI, how to make money with it on the side or just grow your business, we would love to have you be a member of our AI Hustle School Community. We have a brand new, fresh relaunch. We just relaunched it with a ton of different courses, all under the different types of hustles we talk about, such as growing your business and website through podcast, free traffic and distribution, AI music streaming, you know, trying to think of some podcast networks, all kinds of things. Jayden has millions of streams online with his AI podcasts, building apps, you know, there's just there's tons of different ways you can make money with AI. We create content, bonus content each week that covers different topics that you can see on our community. So we'd love to have you be a member. It's $19 a month, and we really feel like it's a great value. We share tons of insider information over there and details each week. So let's get into talking about these Claude websites that are crushing it right now. I'm going to share a personal experience here.

We have an Airbnb, my wife and I, and we are looking to find new cleaners. So I just did a Google search, as most people do, and I came across this website called Third Coast Cleaners. And I recognized immediately that it was some kind of Claude website. It looks just really clean, modern, updated, but it has some of those pills that it builds around it. It just has the look. Honestly, I didn't really mind. I liked what it had to say, and I liked their, they talked about how they have a co-host calendar sync, so they know exactly when your checkouts are.

It seemed legit. So I reached out, and she came out and gave me a quote. And at the end, I asked her, hey, did you build your website with Claude? I do some AI stuff too, and just wanted to hear out on it. And she said, yeah, it's been amazing. I actually built this Claude website, and now I don't have to do any outreach to get clients. Everyone, everything is inbound because I rank on Google, and then I just outsource all the cleaning, contract it to stay at home moms. So that's like her whole business model, is she is essentially marketing cleaning services and then contracting out to stay at home moms, and she's crushing it. So I feel like there's a lot of opportunity here if you own a service business, or even if you want to get into doing this for people with service businesses, there's a lot of niches that are totally untapped, and there's a ton of opportunity.

SPEAKER_1 (3:37)

I love that. It's funny because I recently saw a meme, which I'll share over on X, and it was this guy named James Hawkins, and I think he runs Post Hog, which is like a big software company. Anyways, he crap posts on X a lot. But he posted this one thing where he said, local barber found out about Claude Code, and it says, the haircut layer for the modern head, bookage chair, Fade Labs is a full service barber shop, skin fades, scissor cuts, hot towel, straight razor. Anyways, the whole website just looks like it was built by Claude, but it's hilarious. It says V32, beard sculpting is now generally available. Anyways, the whole thing is like a tech website, but a barber shop. It's hilarious. Obviously, if you want a little overboard on making like merging tech and barber stuff, which is funny, it's got this like code stuff written below. But I actually really love the concept. And like you were mentioning, with that cleaning company, using something like Claude to revamp your website is such a huge unlock. I was recently actually talking to a whole group of 15, 16 year olds. It's like a local group at my church. And I was doing like a presentation kind of thing on AI last night with them all. And they were asking like, if we wanted to make money, like what would be the number one thing you would recommend, you know, to use AI to make money? And honestly, the side hustle or the business that I really like, that this applies to people's real businesses, but if they were just getting started, what I recommended was honestly the side hustle where you go, you just go to Google Maps and you type in, you know, dentists near me, or you type in, you know, barber shops near me or whatever, go look at whoever has websites that don't look super polished or super professional, call them up or send them an email and say, hey, look, I've made you a brand new website that looks amazing. I'd love to show it to you. When's a good time to demo? And as soon as they book an appointment, that's when you go and build the whole website out for them, and then just go demo it to them. It's not very hard, especially with Claude or ChatGPT, you can just point the AI at their current websites, say use all of their information, use all of their photos, use whatever they have, but just make it look beautiful, and then make it rank really well on Google, and make it so that when people are asking ChatGPT or Claude about it, it's going to recommend it to them. There's something called an LLM TXT, which is basically the information that the LLMs can scrape and serve up, and then there's the robot.txt, which is telling Google to index. Everyone knows what robot.txt for ranking on Google, but very few websites have the LLM.txt. So there's some very small things you can do to make a huge dramatic improvement on your website, ranking well on Google, and getting results. And honestly, a website, you could...