China Export Controls, Jeremy Giffon Breaks Silence, Alex Hormozi in the Ultradome | Josh Zoffer, John McElhone, Deena Shakir, Hussein Fazal, John Nay

**John Coogan** (0:00)
You're watching TBPN. That voice changer does not work. It's too much.
It's Tuesday, July 7, 2026 We're live from TBPN Ultradome, the Temple of Technology, the Fortress of Finance, the capital of Invest Like the Best watch streams. We got Invest Like the Best on in the background. Do we have audio? No. But does it matter? No.

**Jordi Hays** (0:22)
No. It's just as compelling with the sound off.

**John Coogan** (0:25)
Yes, it is. As I heard Jeremy talk about, there's a lot of episodes that people don't even watch and yet they are the most impactful things in the entire world.
And it's a great episode. We threw it on on the big screen as sort of a joke. Oh, it's funny to watch a podcast on a massive screen like it's a World Cup game. I couldn't turn it off. I kept getting sucked back into it. Fantastic episode. Jeremy and Patrick, always fun in conversation. Also the best part of that episode, there's a ramp ad in it. We got a ramp ad for you here too.
Time is money, save both. These are your corporate cards, bill pay, accounting and a whole lot more. All in one place. But the actual news.

**Jordi Hays** (1:05)
Well, should we talk about the show?

**John Coogan** (1:07)
Yeah, talk about the show.

**Jordi Hays** (1:09)
Alex Hormozi in the Ultradome, live in person. We're going to be talking about Bro Splits, agents, mindset, content, community, sales, pricing.

**John Coogan** (1:21)
So Hormozi and I both started our YouTube channels the same year within a couple months of each other. And we were both doing somewhat businessy content. Obviously, I was focused on Silicon Valley history and he was doing more coaching small business, scale ups, growth stuff. And he just absolutely destroyed me.
It was insane because I think I had maybe 10,000 followers and I saw his account when he had like 5,000 followers. And then he just went on this absolute run to get millions and millions of subscribers. And I plateaued at like a couple hundred K and I was like, ah, he's just built different.

**Jordi Hays** (2:01)
A few hundred.

**John Coogan** (2:02)
A few hundred.

**Jordi Hays** (2:03)
450K.

**John Coogan** (2:04)
Yeah, 450K. Not bad. I mean, I'm proud of the channel. Honest work.
A lesson in total addressable market there. His content.

**Jordi Hays** (2:13)
Yeah, it's interesting because.

**John Coogan** (2:14)
Everywhere. But seriously, he took it so much more seriously than me. He had a whole team. He was putting up multiple hour videos every single day, short form, Instagram. He really understood how to be a media company. Whereas I was just like, nah, this is just my blog.

**Jordi Hays** (2:27)
Bigger tam.

**John Coogan** (2:28)
Yep.

**Jordi Hays** (2:28)
And better execution.

**John Coogan** (2:32)
100%.

**Jordi Hays** (2:34)
I mean, it's just, it's worth saying.

**John Coogan** (2:37)
No, it's just actually true. And I mean, it's a testament to, he was basically, he was full time on it.

**SPEAKER_3** (2:42)
He really said, there's levels.

**John Coogan** (2:44)
There's levels. Yeah, exactly. And I was like, oh, like we both started around the same time. We're both thinking this pretty seriously. Nope.
Yeah. It was really, really good. It was fun to watch. So he's been on an absolute run, set the world record for fastest book sales ever, something like that. Huge record on becoming, he has a Guinness Book World Record for how successful his book launch was.

**Jordi Hays** (3:10)
Really?

**John Coogan** (3:11)
Yes. No, this is true. It's on the Wiki.
And I don't know if I have the actual stat here. Let me pull up the actual stat. So he broke the Guinness Book World Record for fastest selling nonfiction book. Last year, August 16th, 2025, his book, $100 million money models officially sold 2.9 million copies within the first 24 hours. That is insane, generating over $100 million in total launch.

**Jordi Hays** (3:40)
Read me the title again.

**John Coogan** (3:42)
It's called $100 million money models. And it generated over $100 million in total in the total launch.

**Jordi Hays** (3:50)
Manifested.

**John Coogan** (3:50)
Yes, he did manifest it. It's a wild story. He has so many different anecdotes to share. He's a fantastic podcast guest. Wherever he is appearing, and we're very excited to have him join the show today.

**Jordi Hays** (4:02)
23 minutes.

**John Coogan** (4:03)
Before we get into the news. Let me tell you about CrowdStrike. Your business is AI. Their business is securing it. CrowdStrike secures AI and stops breaches. So the big news of the day is that China has taken a page out of Washington's playbook potentially and aiming to limit the export of AI models. Now these are just meetings at this point, but Chinese authorities have reportedly, this is according to Reuters, held meetings with some of the country's top tech firms. That's Alibaba, ByteDance, ZAI, DeepSeek, HighFly are not mentioned yet, but you have to imagine that they'll be in the conversation if they aren't already, about potentially restricting overseas access to China's most advanced models. So they're thinking about doing the same thing that's happening with GPT 5.6, Soul, Ultra, Mythos, Fable, all these different models that are starting to get more restricted as they get more powerful, the government wants to say, in what companies and what non-governmental organizations, what governmental organizations have access to them. So the discussions are still preliminary.