CEOs Pay Him $10,000 Per Appointment?!

**Sam Parr** (0:02)
Sam, this, the secret to my success right here.

**Shaan Puri** (0:05)
A plain gray T-shirt?

**Sam Parr** (0:08)
Free shout out to Coles.
These are the Coles Super Soft T. I wear a new shirt basically every day, which feels phenomenal.

**Shaan Puri** (0:17)
You remember the TV show Cribs where Master P would only wear a pair of Air Force Ones one time?

**Sam Parr** (0:23)
What do you think my last name stands for? I am Master P myself.
All right, I have an idea for you. So would you like to hear billion-dollar healthcare idea? Actually, healthcare is the wrong word. Actually, when people tell me healthcare ideas, I just kind of tune out and run away. I'm like, isn't that like super complicated, hard and impossible? Let me just ignore this completely.
But I think you'll like this one. So have you ever done an executive health checkup?

**Shaan Puri** (0:59)
Not yet. But Nick Huber is convincing me that I should do it.

**Sam Parr** (1:03)
Okay, so these things are pretty interesting.

**Shaan Puri** (1:06)
Have you done one?

**Sam Parr** (1:07)
I've never done one.
I've tried. I've basically gone through the process of booking and then there was like, that's kind of the point. They didn't have a lot of availability. Yeah, so they have a long wait list. Oh, I got to travel to Arizona to do this. Like, geez, if this was just here in the Bay Area, I would have done it yesterday, but it's not.
Well, that's the idea. Let's open one of these up in the Bay Area in LA and in New York. Okay, so what are these? So an executive health checkup is basically something that CEOs, high net worth individuals will do, where they basically pay somewhere between five and $10,000 usually to go for a one or two day visit to a medical center. And you do a battery of tests. And just think of it like the Four Seasons meets a doctor's checkup. And so you go and it's kind of this executive VIP treatment where you go and they just put you through a bunch of tests all in one day, which normally if you try to do in your traditional thing, like first of all, your normal doctor's gonna be like, why do you need this test? You don't have it. Are you having heart issues? It's like, no, I just want to like proactively measure my heart health every year and like make sure I'm on top of that.
And so most doctors won't recommend these normally. Secondly, even if you did, you wouldn't get all your appointments done in a day. Just like one day, knock it all out.

**Shaan Puri** (2:15)
Take months.

**Sam Parr** (2:16)
It'd be spread out, it'd take forever.
And each one you're like kind of waiting in line. You don't have the TSA pre-check to be able to just go through and do this. So this is our, actually a better analogy is actually flying private.

**Shaan Puri** (2:29)
And a lot of times they wouldn't talk to each other.

**Sam Parr** (2:31)
Right. It's not comprehensive. Yeah. So why is this an interesting business idea? So the Mayo Clinic, which is probably the leader in doing this, is estimated to do over a hundred million dollars a year on just their executive health checkup service, right? So that's basically 17,000. The last number they publicly released was 17,000 patients did it in 2015
And you basically got to fly there four locations. There are Arizona, Jacksonville, Minnesota, or London. So like not in hot spots, but like that's where they have their big hospitals.
And so Mayo is doing this. The Cleveland Clinic does this. And then there's a bunch of private practices that will do this too. So my idea is that somebody needs to create this for SFLA New York.
It's the Soho House for Medicine.
And just charge a 10 to 20,000 a year membership fee. And it's an annual checkup for you or your spouse even. And if you can get basically 5,000 members across in any of those geos, you're doing 50 million a year of recurring revenue. That's like 100 patients a week, right? So it's not insane. It's something like this, especially with the like Longevity, Brian Johnson, like Huberman, like there is a very, very big trend in this direction. And I don't really think that genie's going back in the bottle. Like I don't think that people are five years from now are gonna be like, I just don't care about health anymore. Like I just don't think it's going that way. I think people will get disillusioned with some of the things that are happening. But I think on the whole, more people are becoming health conscious than before. And as that kind of high net worth class, it becomes a high status thing to do to be health optimized. I think that this is gonna get bigger and bigger and bigger.