Carlos Brito – Creating an Ownership Culture – [Founder’s Field Guide, EP. 21]

**Patrick O'Shaughnessy** (0:00)
This episode of Founder's Field Guide is brought to you by Tegus. I started hearing about Tegus when several of my close professional investor friends sent me passages or ideas they'd found on the Tegus platform.
Conducting effective primary research shouldn't take weeks, it should take hours. Searching for answers shouldn't be lengthy cumbersome process, it should be easy and nearly immediate. Expert calls should not cost $1,000. Tegus solves these problems and makes primary research faster and better for professional investors.
Tegus has built the most extensive primary information platform available for all investors. With Tegus, you can learn everything you'd want to know about a company in an on-demand digital platform. Investors share their expert calls allowing others to instantly access more than 10,000 calls on a firm, Teladoc, Roblox or almost any company of interest. All you have to do is log in.
Still want to do your own calls? Tegus has a solution. Experts that are just as good or better than what you'd find on other networks for just $300 per call, not the $1,000 or more that others charge.
If you're curious about Tegus, call the top performing investment manager you can think of. They're probably already a Tegus customer and they'll point you in the right direction. Because customers, myself included, love Tegus. Visit tegus.co.uk to learn more. This episode of Founder's Field Guide is also brought to you by NetSuite. If you're an entrepreneur, you know how hard running a business is. Don't let QuickBooks and spreadsheets slow you down anymore. NetSuite makes running a business simpler and faster. Whether it's centralizing your multiple payment systems, ditching old spreadsheets and outdated software, only NetSuite gives you the visibility and control over your financials, HR, inventory, e-commerce and more in one place instantly. Whether you're doing a million of revenue or hundreds of millions of revenue, join the 22,000 other companies using NetSuite right now to save time and money for your business. Schedule your free product tour right now at netsuite.com forward slash invest. That's netsuite.com forward slash invest.
Hello and welcome everyone. I'm Patrick O'Shaughnessy and this is Founder's Field Guide. Founder's Field Guide is a series of conversations with founders, CEOs and operators building great businesses. I believe we are all builders in our own way and this series is dedicated to stories and lessons from builders of all types. You can find more episodes at investorfieldguide.com.

**SPEAKER_3** (2:16)
Patrick O'Shaughnessy is the CEO of O'Shaughnessy Asset Management. All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of O'Shaughnessy Asset Management. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Clients of O'Shaughnessy Asset Management may maintain positions and the securities discussed in this podcast.

**Patrick O'Shaughnessy** (2:39)
My guest today is Carlos Brito, CEO of Anheuser-Busch InBev.
AB InBev is the world's largest brewer of beer and maintains a portfolio of hundreds of beer brands across the globe.
Our conversation focuses on AB InBev's culture of ownership, how Carlos balances organic growth with acquisitions, and how he and his team manage disruption as an industry incumbent. I loved hearing about Carlos' story from growing up in Brazil to now running one of the largest businesses in the world. I hope you enjoy my conversation with Carlos Brito.
So Carlos, when I first heard your story, it was at a charitable event that my wife helped put on called Reach Prep Here in Connecticut, and I was so interested in your personal story that while I don't normally start with someone's personal story, I think in this case, I'd love to do so. I'd love you to begin with just a thumbnail sketch of what got you here to this point in your career. I love the path that you've taken, the things that have mattered to you along the way. Introduce us to how you got here.

**Carlos Brito** (3:36)
I'm originally from Brazil, from Rio, Rio de Janeiro. That's where I was born and where I spent a lot of my early years.
I come from a middle-class family. My dad is a doctor, medical doctor, physician, and my mom stayed at home, typical middle-class family.
And I went to engineering school. I went to Jesuit school for 12 years.
And then I went to public university, Federal University of Rio. And it was for free. I mean, you pay like 500 bucks a year for an engineering course. So I did mechanical engineering there. After that, I went to Germany and I worked for Mercedes Benz, a car company, for a year.
And that opened up my eyes to the world. Brazil in those days was a closed economy.