Can CEO John Ternus find Apple's next big thing?

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Picture it. Summer.

Mark Gurman (1:18)

You and your girls at your favorite patio bar.

SPEAKER_2 (1:20)

The sun's out.

SPEAKER_1 (1:21)

The breeze is perfect.

SPEAKER_4 (1:22)

And you're looking stunning in that new sundress. And what are we drinking?

SPEAKER_1 (1:26)

A Campari spritz. It's just Campari, Prosecco, and soda water. Bold, iconic, and perfectly bitter, just like you.

SPEAKER_2 (1:34)

Check out official cocktail recipes at campari.com. Campari spritz. Stay bitter.

SPEAKER_1 (1:39)

Campari liqueur 24% alcohol by volume 48 proof.

SPEAKER_4 (1:43)

2026 Campari America, New York, New York.

SPEAKER_1 (1:46)

Please enjoy responsibly.

Nilay Patel (1:54)

Hello and welcome to Decoder. I'm Nilay Patel, Editor-in-Chief of The Verge, and Decoder is my show about big ideas and other problems. I'm talking with Bloomberg's Mark Gurman, who's the world's best sourced Apple reporter. Earlier this month, Apple hosted the annual iPhone event, virtually every detail of which was reported ahead of time by Mark. But this event was special for a number of reasons. It was new Apple CEO John Ternus' first product launch since taking over for Tim Cook less than two weeks prior. It was also the debut of the iPhone Duo, Apple's first foldable smartphone. The timing of those two things was not at all coincidental, as you'll hear Mark explain.

Apple takes these events and the stories they tell extremely seriously. And this year's story says a great deal about what's happening at Apple, how Cook managed a wholesale change in Apple's leadership ranks over the past year, and how all of that might change Apple's culture. And what that tells us about Ternus' plan to navigate Apple from what you might call the iPhone era into the AI era. Okay. Bloomberg's Mark Gurman on the future of Apple. Here we go.

Mark Gurman, you're the chief Apple correspondent and the managing editor of consumer technology at Bloomberg. Welcome to Decoder.

Mark Gurman (3:07)

Good to be here. Finally, thanks for having me. It's been a while, so good to catch up on all things Apple.

Nilay Patel (3:13)

I'm really excited to talk to you. The team and I are talking. Obviously, Apple just had its big event. They announced the iPhone Duo. It was John Ternus' first event as CEO.

This is a Decoder episode. We got a new CEO. We got a new org chart inside Apple. There's been a lot of shuffles. You've been chronicling them very, very deeply over the past few years. Let's just start the event. I have a very basic question for you. Do you ever get nostalgic for a time when you didn't know what was going to happen at the iPhone event?

Mark Gurman (3:41)

Do I ever get nostalgic for a time?

Nilay Patel (3:43)

Do you ever wish that you, Mark Gurman, were about to be surprised?

Mark Gurman (3:46)

I honestly never think about it that way. I'm just fixated on delivering the goods and delivering the news. And people love their Apple, right? People want to know everything that's coming down to the last minute.

So I'm here to provide it for them. And the thing with me, and I don't know if most people know this about me, but I hope people know this about me.

I'm a huge Apple fan through and through, and I've always been. And I'm so lucky to be able to cover a company that I love and a company that I am obsessed with, and a company whose products I use. There are so many people who cover companies that they couldn't care less about. That's not me. And so I do what I do because I love Apple and I love covering Apple. I love the community around it and I love talking about it. And it's always fun to get a peek at the future and help keep not only myself informed, but people informed around me.