Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

**Greg Isenberg** (0:00)
And I'm really obsessed with these types of opportunities because it's easy to get press. Like, you can see the headlines now.

**Sam Parr** (0:11)
Idiot creates water brand for dogs. I can see it now.
Great headline.

**Shaan Puri** (0:20)
Formerly respected individual, Greg Isenberg. Disgraces himself with a good one.

**Greg Isenberg** (0:27)
Ha ha ha. Ha ha ha ha.

**Sam Parr** (0:40)
All right, we're live, Shaan. What do we got?

**Shaan Puri** (0:42)
What's up? Greg is here, a friend of the house. What are the original friends of the house? You said something on an earlier pod that has always stuck with me. You were talking about, I think, names. You had your iPhone out and you're on the notes app and you go, I just got banger names for businesses that don't have a business yet with them. You were just spitting off names and one of the formats was anything with the word bueno at the end.
I can't tell you how many times I've used this. When somebody is asking me about a name and they're like, yeah, we do medical imaging scans. I'm like scan bueno and they're like what? They never pick it, but goddamn if it doesn't break the ice.
Greg, welcome and do you still have that note with all those names?

**Greg Isenberg** (1:29)
I've got all the names. I've also got, I don't know, 150 startup ideas in a note file.
But before I started, I got to get something off my chest. I got to be real with you.

**Shaan Puri** (1:39)
What we got?

**Greg Isenberg** (1:40)
Producer Ari.
You stole my producer. Did we?

**Sam Parr** (1:44)
We don't know about this.

**Greg Isenberg** (1:45)
Yeah.

**Sam Parr** (1:45)
It filled me in.

**Greg Isenberg** (1:47)
Yes. So all of a sudden, you guys send me a text and you go, what do you think about Ari as a producer? I see you work with her.
I go, she's amazing. She's the best.
There's nothing wrong about her. Then all of a sudden, I'm getting a text from Ari being like, dude, thank you so much. Thank you so much. I've just got the craziest job at My First Million.

**Shaan Puri** (2:16)
If I ever call you for a reference check, just know, it's Mr. Steele, your girl, coming at you right there.

**Sam Parr** (2:23)
I thought she worked on it in the past.

**Greg Isenberg** (2:25)
I thought that was over.

**Shaan Puri** (2:27)
That's what I thought too.

**Sam Parr** (2:28)
I thought there was an end date.

**Greg Isenberg** (2:30)
It's okay.

**Sam Parr** (2:30)
Is it?

**Greg Isenberg** (2:33)
It happened.

**Sam Parr** (2:33)
Is it okay? Well, sorry and thank you.

**Shaan Puri** (2:43)
Okay, moving on from that one.
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Greg, you, people should know what you do. You have late checkout, which is bad ass. You get one of the best websites of any like, I don't know, company. You make really amazing landing pages.
So you have late checkout, which is combination studio agency. How do you describe it?

**Greg Isenberg** (3:45)
Holding company, building businesses that have audiences and communities part of them.

**Shaan Puri** (3:50)
And you are kind of becoming this like, Greg the community guy. I feel like that was like a phase of your life. Is that still the phase we're in? Are we, is this a making fetch thing? Or is, did it stick? Did the Greg the community guy happen? Or what's going on with that?

**Greg Isenberg** (4:04)
I think so, man. I think so.
I feel like if other people are calling you that, it's a thing. If you start calling yourself the community guy and you're just, you know, so yeah, it's, it's definitely working.

**Shaan Puri** (4:17)
I feel like that's a mistake I've made many times, trying to call myself the guy. Even actually today, I was thinking about, I was thinking about Gary Vee. I was thinking about one of my favorite YouTubers, Cody Ko.