Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (co-founder and CEO)

**Anton Osika** (0:00)
Lovable is your personal AI software engineer. You describe an idea, and then you get a fully working product. The reason is to enable those who have like such a hard time finding people who are good at creating software, that's been their absolute bottleneck, and let them take their ideas and their beliefs into reality.

**Lenny Rachitsky** (0:19)
You guys hit 4 million ARR in the first four weeks. You hit 10 million ARR in the first two months with just 15 people. You're the fastest growing startup in all of Europe. How did you decide on Lovable as the name? It's so sweet.

**Anton Osika** (0:31)
The best word for a great product is that it's lovable. A lot of jargon that I like to use to emphasize what we should be striving for is building a minimum lovable product, and then building a lovable product, and then building an absolutely lovable product. So I took that jargon with me in the company name.

**Lenny Rachitsky** (0:47)
People wonder just what jobs will be more important, what skills will be less important.

**Anton Osika** (0:51)
Doing a bit of everything, being a generalist, is I think much more important than it used to be. If I'm putting together a product team today, I would re-obsess about getting as many skill sets as possible for each person I hire.

**Lenny Rachitsky** (1:03)
What have you done that has allowed you to grow this fast with so few people?

**Anton Osika** (1:07)
People love the product. That's the driver of the growth.

**Lenny Rachitsky** (1:15)
Today my guest is Anton Osika. Anton is co-founder and CEO of Lovable, which is essentially an AI engineer that takes an English prompt and codes a product for you in minutes. You can then talk to it, iterate on the product, and then launch it to the world. It's one of the fastest growing products in history, the fastest growing startup in Europe ever. And as Anton describes, their goal for Lovable is for it to be the last piece of software that anybody has to write because it'll be able to create all future products for us. They launched just a few months ago, in the first four weeks hit 4 million ARR. In the first two months, crossed 10 million ARR all with just 15 people. Absurd. In our conversation, we covered a lot of ground, including a live demo of Lovable, how their team operates, how they hire, what is most enabled their team to scale this quickly with so few people, pro tips for using Lovable, how it all started, how he recommends you build product teams going forward with tools like this existing, what skills will matter more and less going forward, plus how to think about Lovable versus competitors, and so much more. If you're trying to wrap your head around how product building will change with the rise of AI tools, this episode is a must watch. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. Also if you become a yearly subscriber of my newsletter, you now get a year free of Perplexity and Notion and Superhuman and Linear and Granola. Check it out at Lenny's newsletter.com. With that, I bring you Anton Osika. This episode is brought to you by Sinch, the customer communications cloud. Here's the thing about digital customer communications. Whether you're sending marketing campaigns, verification codes or account alerts, you need them to reach users reliably. That's where Sinch comes in. Over 150,000 businesses, including 8 of the top 10 largest tech companies globally, use Sinch's API to build messaging, email and calling into their products. And there's something big happening in messaging that product teams need to know about, rich communication services, or RCS. Think of RCS as SMS 2.0. Instead of getting text from a random number, your users will see your verified company name and logo without needing to download anything new. It's a more secure and branded experience. Plus you get features like interactive carousels and suggested replies. And here's why this matters. US carriers are starting to adopt RCS. Sinch is already helping major brands send RCS messages around the world. And they're helping Lenny's Podcast listeners get registered first, before the rush hits the US market. Learn more and get started at sinch.com/lenny. That's sinch.com/lenny.
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