Brendan Kane, Business and Digital Growth Strategist

Brendan Kane (0:00)

What's going to capture somebody's attention and make them pay attention? Because in the digital world, there's over 60 billion messages sent on digital platforms each day.

If you don't have a way to stand out and capture people's attention within the first few seconds, you lose. Like there's just no way that you can win. So I live in a world of how can you capture people's attention in the shortest time period possible to get them to pay attention to you.

Michael Gervais (0:35)

Okay, welcome back or welcome to the Finding Mastery podcast. I'm Michael Gervais. And by trade and training, I'm a sport performance psychologist, as well as the co-founder of Compete to Create, my partner, Coach Pete Carroll. It's been a blast doing that work with him for sure. And the idea behind this podcast, these conversations, is to learn from people who are on the path of mastery, to better understand what they're searching for, their psychological framework, how they see the world, how they organize their internal and external worlds, to be able to explore what it means to go the distance, to understand the nuances of their craft or the insights that we all hold within us, but somehow are tapped away. And we also want to dig to understand the mental skills that they use to build and refine their craft.

I want to take a minute here to announce a really exciting event that we have coming up. As you continue to navigate the challenges and opportunities of 2024, I want to pose a question. What are you doing right now to be great with stress? How are you working with stress on your pursuit towards your most important ambitions and goals? And I just want to get right to the heart of the key elements, one in particular, for what it takes to excel in today's high heat, high stakes world. Because stress is not the problem that we think it is. Stress is a synonym for change. And our ability to be agile with change, that is the real opportunity at hand. So if you're wanting to unlock extraordinary results and sustainable performance in your life, it's not about avoiding or reducing stress. And as simple as that sounds, it's very tricky to do, but it is about fundamentally changing your relationship with it.

And that's why I'm so thrilled to invite you to a special event. It's a free virtual event that we're offering, and it's called The Power of Embracing Stress. It's on Wednesday, March 6th, at 2 p.m. Pacific. So to sign up, just head over to findingmastery.com/training, whether it's advancing in your career or improving your health or cultivating stronger relationships, I think a new approach to stress can be one of the most powerful unlocks for you in your life. So join us for this free virtual training, The Power of Embracing Stress, on Wednesday, March 6th, at 2 p.m. Pacific. Go to findingmastery.com/training to sign up once again, that's findingmastery.com/training. And I'm really excited to see you there.

Finding Mastery is brought to you by HIMS.

HIMS is changing men's healthcare by providing simple and convenient access to science-informed treatments for erectile dysfunction, ED, hair loss, weight loss, and more.

Health struggles like ED are common, but they can be hard to talk about when it comes to finding a solution. That's why HIMS has been a game changer for so many men. The entire process is 100% online and, if prescribed, your medication ships directly to you for free and in discrete packaging. No waiting rooms, no pharmacy visits. Plus, you can manage your plan directly on the HIMS app, track progress and learn more about your conditions and how to treat them from leading medical experts. So if your loved one has been struggling with ED, I really want to encourage you to go check out HIMS. And I know ED often has a psychological component as well. So be sure that you're stacking some psychological best practices into your daily routine as well. Start your free online visit today at hims.com/findingmastery. That's HIMS, hims.com/findingmastery for your personalized treatment options. hims.com/findingmastery. Prescriptions require an online consultation with a healthcare provider who will determine if appropriate. Restrictions apply. See hims.com/e-o-f for details and important safety information. Subscription required. Price varies based on product and subscription plan.

Now, this week's conversation is with Brendan Kane, a business and digital growth strategist for Fortune 500 corporations, brands and celebrities. So he's got a real insight on how digital marketing works. And I want to understand that. I want to understand like how, how, how do people do this amplification from digital? So he just thrives on helping people systematically find and engage a new audience. And his gift is that he can see strategy, like he's got this really clear ability to get it, to get the big picture and then understand how to execute on it.