Bootstrapping a $100M Supplement Brand with Matt Gallant

**Brad Weimert** (0:00)
I've watched you grow BioOptimizers for many years, bootstrapping the company with $100 in your pocket to now $10 million a month. You're 95% remote, and you've got this ostentatious mission of increasing lifespan to average age of 100

**Matt Gallant** (0:14)
There was a eureka moment. It hit me like, okay, if I become great at marketing, I could build a business in any category. We're really passionate about health. Biological optimization is really what we're doing. We were doubling our money every day. We made our first million in gross revenue in the first 18 months, and then we decided to launch our first supplement, which was Massimes.

**Brad Weimert** (0:34)
Where did you get stuck and how did you get through it?

**Matt Gallant** (0:37)
So you start off your first 100K, 300K, a million, three million, 10 million, 30 million, 100 million. At every one of those stages, the game changes and you have to keep evolving in order to maintain or continue the growth. I've built business in 15 different markets since 2019, and I think no matter what market you're in, the question you got to constantly be obsessed with.

**Brad Weimert** (1:03)
Congrats on getting Beyond A Million. What got you here won't always get you there. This is a podcast for entrepreneurs who want to reach beyond their seven-figure business and scale to eight, nine, and even 10 figures. I'm Brad Weimert, and as the founder of Easy Pay Direct, I have had the privilege to work with more than 30,000 businesses, allowing me to see the data behind what some of the most successful companies on the planet are doing differently. Join me each week as I dig in with experts in sales, marketing, operations, technology, and wealth building, and you'll learn some of the specific tools, tactics, and strategies that are working today in those multi-million eight, nine, and 10 figure businesses. Life can get exciting Beyond A Million.
Matt Gallant, thanks so much for coming.

**Matt Gallant** (1:49)
Yeah, super excited to be here.

**Brad Weimert** (1:51)
So I've watched you grow BioOptimizers for many years, and to date, you are on a 100 million a year run rate, you're 95% remote, and you've got this ostentatious mission of increasing lifespan to 100, average age of 100

**Matt Gallant** (2:06)
Around the planet.

**Brad Weimert** (2:07)
Around the planet.

**Matt Gallant** (2:08)
Which is ambitious.

**Brad Weimert** (2:09)
Which is awesome. I wanna talk about everything from the growth of the business to supplements to optimizing stuff for entrepreneurs and humanity. But I wanna start with bootstrapping the company with $100 in your pocket to now 10 million a month.
What was the first plateau you hit and what was the last plateau you just had to overcome in your growth path?

**Matt Gallant** (2:31)
Yeah. Well, I guess let's start from the beginning. I started making money online in 2002
Prior to that, I was really obsessed with copywriting. So for like three, four years, all the money I was making for my personal training business, I was spending on courses, seminars, mentors, books, and-

**Brad Weimert** (2:51)
For a frame, how old were you?

**Matt Gallant** (2:52)
I got obsessed with copywriting by 21, 22

**Brad Weimert** (2:55)
Okay.

**Matt Gallant** (2:55)
Yeah. There was a eureka moment. I still remember that moment. I was in bed and it hit me like, okay, if I become great at marketing, I could build a business in any category, which I still think is true.
And then the second realization was, okay, well, copywriting is the core of that. But as a teenager, I was always buying stuff through direct mail. So I'd receive a lot of direct mail pieces.
And I was always fascinated by the copy and being a buyer from these marketing materials, I realized that these are powerful. And this was some fun full circle stories in that. But anyways, got obsessed with copywriting, started studying internet marketing. Back then it was Ken McCarthy was a big teacher.

**Brad Weimert** (3:40)
Was he JV?

**Matt Gallant** (3:41)
Corey Rudle passed away. So there was some early OGs, Jonathan Meisel who's still inactive. So those were kind of the early OGs teaching stuff. But the best event ever for me at that time was John Reese's Traffic Secrets, which I went to live. And John was like several steps ahead of anyone teaching.
And it was just like a mind-blowing event. And I mean, if you implemented what he was teaching back then, it's hard not to make money.

**Brad Weimert** (4:12)
Well, let me ask you something with the copywriting stuff right now. So you dropped a bunch of names that I know, because we grew up in the same era in business. I was doing sales at the time, and I had a very similar mental light bulb, which was, I knew that sales was at the core of certainly face to face.