Blue Collar Side Hustle, Covid Businesses, and Going Viral On TikTok For An "A"

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:02)
Somehow, five years later, COVID hits.
And you know what they decide to do? They're like, you know what? Let's go all in on creating safety stuff for COVID, like masks, respirators, gloves, things like that. And they become one of the core providers. Right at the start of COVID, they shifted all their production manufacturing stuff. They're like, forget the vodka bottles, forget the LED screens.
We need N95 masks and we need respirators and we need these testing kits and we need, and they started producing this stuff and they started just winning all these contracts.

**Sam Parr** (1:48)
All right, we're live, Shaan.
We have a bunch of stuff. You have a full menu over here, and so do I.

**Shaan Puri** (1:55)
I want you to look at my menu here, and I want you to just pick something off the menu. Go ahead, and I'll riff off.
For people who they don't know, we only write one or two words. So you get a teaser, you're like, man, what the hell is this about? But you don't know what it actually is.

**Sam Parr** (2:10)
But I have, I put all my stuff in here in accident. I have this new researcher who's crushing it. He just gives me all the content five minutes ahead of time. But, rich neighbor.

**Shaan Puri** (2:20)
How did I know you'd pick rich neighbor?
So there's somebody in my neighborhood who I bumped into. And I sort of get out there and I collect signals. Where do I place this person on the Billy scale? Like are they on their way up? Are they made it in life? Are they really balling out of control? Where is this person? And these people have been balling out of control. Like when Christmas time came up, there was this like, the wife went outside and it was just pointing at windows.
And all of a sudden the house was lit up like a Christmas tree. They had like, they had the most like decked out things. And they go, hey, hey, invite your kids over this Thursday. We have a snow machine there. We're building a snow hill in our driveway. Like you want to do sledding without going to Tahoe?

**Sam Parr** (3:05)
What's that? Like a big snow cone? Is that what that is?

**Shaan Puri** (3:07)
No, it's like a giant truck that comes that creates snow and it piles it up so that you're like their house looked like it was in Michigan or something like that.

**Sam Parr** (3:18)
Yeah, but it's like an ice machine or something.

**Shaan Puri** (3:20)
Yeah, it's like something like that.

**Sam Parr** (3:22)
Yeah, like a big snow cone, like a big shaved ice thing.

**Shaan Puri** (3:24)
Yeah, you were right from the beginning. You're right. So they did this and they had a fake Santa there. And I was like, man, this is a lot for a Thursday afternoon, but okay, this is cool. Like these people's style, they seem really nice.
And I didn't know what they did. So I kind of, I hit them with the Google the other day and I was like, let's see who these people are.
And they have a crazy story. So they created a company that back in 2014 did this thing. It basically, it lets you take a vodka bottle. They had a vodka bottle that had an LED sign going around it. So you could give somebody a vodka bottle that would say, happy birthday, Sam, or like you could program any message. I could be like, you know, whatever. I could be like, you're getting old bitch, whatever. I could write any message on it, it would go on your vodka bottle.