Billy of the Week: Alex Hormozi

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have. Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller. All right, I have to tell you about something interesting. Ben, cue the music.
A million dollars isn't cool, you know what's cool?
A billion dollars.
All right, Billy of the Week. This person's not a Billy, but they're incredibly fascinating to me. So I have been getting just targeted on YouTube like crazy, not from ads, but for like things you also should watch because of My First Million.
There's this guy named Alex Hormozi. Have you seen this person?

**Shaan Puri** (1:37)
Yes, dude, this guy's all over my TikTok feed. I see this buff motherfucker in every TikTok, every other swipe is this guy.

**Sam Parr** (1:46)
So who is this guy?

**Shaan Puri** (1:48)
What's his story?

**Sam Parr** (1:49)
I will tell you, he looks like an 80s cop had a baby with Arnold Schwarzenegger.

**Shaan Puri** (1:54)
Long hair, mustache.

**Sam Parr** (1:57)
Great mustache and just huge, jacked. Like he looks like a good looking dude and very fascinating look. Right when you see him, he stands out. Ben's pulling up a picture of him, yeah, I mean, he's yoked.
And I've been getting these YouTube videos from him everywhere. Like learn from me, a guy who has a business that's doing nearly $100 million a year in revenue. And I'm like, what, this guy looks like he's 30 years old and I think he's 31 So let me tell you about this guy.
And let me preface this by saying, I think this guy is legit, but it's almost too good to be true. And so I'm like, I wonder what the truth is.
So, all right, so his name's Alex. So basically he started out when he was like 22, 23 He opened up a gym. He scaled that gym to three gyms. Still wasn't that good of a business. Met some folks at ClickFunnels. ClickFunnels is a little bit multi-level marketing-y. Incredibly, it's an incredibly durable.

**Shaan Puri** (2:55)
Just internet marketing. I wouldn't say multi-level.

**Sam Parr** (2:58)
Probably a trend, but it's the cousin of it. You know, they all go to the same family reunion.

**Shaan Puri** (3:04)
They have Thanksgiving together.

**Sam Parr** (3:05)
Yeah, they all go to the same Mormon church up in Utah. I would guarantee you that.
Let's just say they all know how to run a call center.
And so anyway, he learns about that guy, learns about copywriting, and then he meets one of the guys at the company, and he says, wait a minute, you're opening gyms? That's a horrible idea. Don't open gyms. He goes, are your gyms good? He goes, yeah, they're really successful, but the best gym isn't that successful. And they said to him, dude, teach people how to open up a gym. So he creates this thing called Gym Launch. And Gym Launch is basically like a course that costs around 20K. I saw somewhere that it was 16K. Then I heard somewhere else that it was 20K. So let's just say 16 to $20,000.
And it's like a course, but they like hold your hand and you meet with them like a mastermind. It's a course that teaches gym owners how to improve their gym.

**Shaan Puri** (3:58)
And well, on top of that, according to the website, it's financial freedom.