Billion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight

**Sam Parr** (0:00)
All right, everyone, we have a quick ad for HubSpot, but I want to let you know, I actually use HubSpot and I use their sales tool, which is what this ad is for. HubSpot sales platform, it makes it just easier to sell stuff, to do it faster, to look at your pipeline, to see what sales are gonna happen. Just prospect to cold outreach and get more customers faster and easier. Plus, it's easy to learn and free to start. So you guys can check it out, hubspot.com/sales.

**Shaan Puri** (0:25)
Basically, I think he said they sold like half a million dollars worth of chocolate off this ad and like within a couple of weeks or something like that. So it really like jumps.

**Sam Parr** (0:48)
Are you changing anything you're doing right now because the economy just sucks ass right now?

**Shaan Puri** (0:55)
No.
What do you mean the economy sucks ass? You mean the stock market sucks?

**Sam Parr** (1:00)
The normal people economy. Yeah, the economy for muggles.

**Shaan Puri** (1:04)
Well, I don't even think that's that because they're still like the normal people economy is like restaurants, bars, grocery stores, like taxi drivers, stuff like that. Then there's the stock market. So there's like Main Street, there's Wall Street, and then there's like Crypto LSD land.
I've spent all my time at Crypto LSD land. So I don't pay attention to either Main Street or Wall Street, personally.

**Sam Parr** (1:28)
Well, my three worlds are going through craziness. Real estate, increase rates. I wonder what's gonna happen in the next six, 12 months.
Startups. So like these startups that you and I all invested in like six months ago, huge valuations. They had a lot of work to do to live up to it.
And fundings were now way harder to get. Just in like three months, like the macro environment changes in two months. And then finally, public equities are just in the shitter. This sucks, man. I feel bummed.

**Shaan Puri** (1:59)
Yeah, the guy, I think we both have the same guy at whatever, Morgan Stanley or whatever. And he'll just text me and be like, hey, tough market bubble. I'm like, bro, I'm not even looking at this. Why are you texting me about this?
You know, I appreciate him checking in and making sure that, you know, everything's okay, but I don't need to be reminded because I don't pay attention to that anyways. I'm too knee deep in my own world.

**Sam Parr** (2:22)
That sucks.

**Shaan Puri** (2:24)
My trainer has a phrase for this. He calls it Caesar's World. He's like, we, there's like, you know, you've ever heard that phrase, leave unto Caesar what is Caesar's?
I don't know if you've ever heard that, but it's basically like-

**Sam Parr** (2:34)
No, that's a good one.

**Shaan Puri** (2:35)
There's kind of like the external, it's like the stuff that's A, out of our control and B, like, you know, the world can be going crazy. That doesn't mean I need to go crazy. Like people are outraged about this. That doesn't mean I need to be outraged about that. And so sometimes I'll be telling him something and he's like, Caesar's World, bro.
And I have to remember, oh yeah, like I'm putting my attention and energy into something that's A, outside of my control and B, like, doesn't really matter. It doesn't actually affect me. It doesn't, shouldn't be affected my current mood. And I got to remember, you know, how to keep what's what.

**Sam Parr** (3:07)
No, I've gotten better, but it still sucks. I just got done speaking at a conference.
You know who Neil Patel is?

**Shaan Puri** (3:13)
Yeah, the marketer guy.

**Sam Parr** (3:14)
Yeah, he was hosting a conference. Dude, I bet you that guy is just wildly wealthy, like cash wealthy and he's been in the game forever. And do you know this Naval book? What's it called?
The Almanac? Yeah.
So it was, you know, it's on Naval, but it was written by this guy named Eric. What's his last name? Jorgensen.

**Shaan Puri** (3:33)
Jorgensen, yeah.

**Sam Parr** (3:34)
Dude, I saw him at the conference and he came up to me and he goes, hey man, what's up? And I go, oh, hey Eric, I read your book. You're awesome. He goes, yeah, nice to meet you. You're way smaller than I thought you were gonna be in real life. And I was like, did you just nag me?
Can I have your number? Like I was immediately attracted to him.

**Shaan Puri** (3:55)
How do I win your approval?

**Sam Parr** (3:56)
Yeah, I need to win your approval, dad.