Best Moment: This Is The One Skill That Will Guarantee Your Success! (Even Against Smarter, Better & Richer People): Codie Sanchez
The Diary Of A CEO with Steven Bartlett
January 17, 2025
In this moment, small business expert, Codie Sanchez discusses how speed and self belief are the core traits for success. Some of the most successful people in the world have what has been labelled a ‘reality distortion field’.
Speakers Steven Bartlett, Codie Sanchez
TopicsBusinessSociety & Culture
Steven Bartlett (0:03)
It's funny because at the heart of all of your messages, Codie, is this sort of deep optimism and belief that one can just kind of bend the world. And I say this because whenever we're talking about this hypothetical young person, everything is kind of just, yeah, just go ask this person to do this and da-da-da. But as you're saying that, I was thinking, I resonate with that because I was that 18-year-old kid that was just sending off the emails and asking people to help me and whatever else.
But I don't think the vast majority of people have a deep internal belief that they can kind of just mold the world.
Codie Sanchez (0:33)
Yeah, it's so true.
Steven Bartlett (0:34)
Do you know what I mean? Just like bend it in this direction. They think it is how it is and you play a role within it. Not that you can just like, yeah, just go to a guy and knock on his door and offer him this and...
Codie Sanchez (0:44)
You're actually so right. Yeah, it's true.
Steven Bartlett (0:47)
It's a bias that I think you and me have because we've been exposed to the fact that you can actually just bend the world around.
Codie Sanchez (0:52)
Yeah, you just got to watch one person do it and then you go, oh, I'm a wizard too. You know, we're all wizards.
Steven Bartlett (0:57)
Is this your banister effect idea that I heard you talk about?
Codie Sanchez (1:00)
Oh, yeah, that's right. So well, there's two things I want to talk about. One is you've heard of Steve Jobs' reality distortion field.
Steven Bartlett (1:09)
Loosely.
Codie Sanchez (1:10)
Yeah. So Steve Jobs was known for having this energy that basically made other people around him believe that they could change the world, that they were unstoppable. And so he would talk, people would talk afterwards after he died about how he'd come into their office and he'd be like, we're going to ship this product in 24 hours. I know we're going to do it in three weeks, but we're going to do it in 24 hours. He would get them all riled up, and then they would ship it in 24 hours. And after the 24 hours were done, they would kind of be like, you know, coming out from a blackout, like what just happened? How did he talk me into that? That's his reality distortion field, which I think is fascinating because we all actually have that ability. His was really strong, but for nerds, Star Wars nerds like I am out there, it's like the force, you know? It's if you actually believe that you are capable of something, it's weird what you can accomplish.
Steven Bartlett (2:02)
Amen.
Codie Sanchez (2:02)
I think so.
Steven Bartlett (2:04)
Amen.
Codie Sanchez (2:04)
Yeah, you know? So I like to read, you know, if you want to get a reality distortion field, reading the biographies of billionaires is really powerful. I'd rather read 10 billionaires biographies than 200 self-help books because they've actually done it. And so I think it's who's the guy that wrote Steve Jobs' book? Is it Abramov?
Steven Bartlett (2:24)
Walter Isaacson?
Codie Sanchez (2:25)
Walter Isaacson. Yeah. Incredible book to even listen to to see that reality distortion field.
Steven Bartlett (2:31)
Elon Musk is the same. I mean, I spoke to Walter and he told me that Elon has this just obsessive ability to just assume that everything he's being told is basically not true.
I.e. if someone says something takes eight months or something, he seems to just reject that idea on site and he immediately asks about the core components of the challenge. So he'll immediately go right down to the roots of the problem. And from there, he'll figure out that in fact, it can get done in eight days. And I just don't think people understand the advantage of saving that amount of time on any challenge you have in your life, on figuring out a way to make it happen faster. Because one of the great currencies of all of our lives is just the time that we have. And some people are like, some people will take three to four years to start a business that with your information and that your understanding and your bias would probably take you 90 days.
Codie Sanchez (3:25)
Yeah.
Steven Bartlett (3:25)
That's like a three year, nine month saving on life. Just because you have this sort of urgent bias, you have this bias towards believing that all these deadlines are actually just, I don't know, bullshit.
Codie Sanchez (3:39)
Yeah. I mean, one of my favorite mentors told me a line that changed my life, which was, it was Bill Perkins. I asked him why he's so successful in so many aspects of his life, damn near a billionaire, and he said, the only reason that I am successful is I'm faster than everybody else. By the time they have thought about an idea, taken it to a meeting, and started to move, I have already made three mistakes and found a faster way. His bias on speed is fascinating. If you ever hang out with a guy, it's wild. I'll be like, can we schedule a meeting? He's like, I'm calling you right now. And so he just moves quicker. So in our companies, we implemented something called the 24-hour rule, which was this idea that if we want to win, we have to have a bias towards action. We have to decrease our time between thinking about a thing and doing the thing. And so most people say, well, get back to you on that next week, right? Get back to you on that next week. Hate that line. That is where dreams and money goes to die.
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