Behind The Scenes Of The Pod

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
We're gonna talk about one thing that I think everyone will find interesting.
It's like inside baseball. It's like behind the scenes of the pod, what our current numbers are, the revenue we're making from it, and like how we grew it and things like that. And also yours as well, because you're earlier in your journey, so that'd be interesting to people.

**Ben Wilson** (1:30)
We got Jonathan on here too, who Jonathan's our numbers whiz. He knows all about growth and how we grew it.

**Sam Parr** (1:34)
I'll do, I'll kind of say what the high level numbers are for My First Million, and you could do the same for your pod. So I just looked in Megaphone, that's the software we use. So this, every number I'm gonna say is the trailing 30 day numbers.
So trailing 30 days for My First Million, when we say the word downloads, we mean YouTube and also like podcast downloads, which is basically Apple and Spotify, and then a much smaller percentage is like Stitcher and all the other podcast stuff.
And so for that, for the podcast downloads, we did round up 1.3, so 1.255, it looks like million downloads on like the podcasting platforms.
Then our YouTube page right now has 110 or maybe 112,000 subscribers. And in the trailing 30 days, we did 2.7 million views, of which a lot are YouTube shorts. So maybe 1 million to 1.5 million is actual episode views, which is like any video that's more than like six or eight minutes long, something like that.
Previously, not this past trailing days, but the one before that, I think we were at 3.6 million. So we're down a little bit, but because we had a few shorts go viral. So 1.3 plus 2.7, that's 4 million. So that's about how many people saw our stuff. And then there's like all the social stuff. So my personal socials have been viewed. I just looked this up over the trailing 30 days on TikTok. I think I have two or 3 million views. And then on Instagram, I have like another two or 3 million views. So that's like the total reach right now. What are you at for how to take over the world?

**Ben Wilson** (3:11)
So right now, monthlies are at about 70,000, sorry, 80,000 downloads.
And then my per episodes, stuff that's mature. So like a good example, Walt Disney has been out since January. So it's been out for a while. And that's hovering around, that one's got 39, Alexander the Great has 43 So around 40,000. And my biggest episode is now almost, it's 54
So like kind of 50,000-ish per episode. And my number is like, obviously the totals are way different and weird because my volume is so much lower.

**Sam Parr** (3:50)
What's our volume? What's My First Million's volume?

**Ben Wilson** (3:53)
Well, as you mentioned, so we're going three times per week.
And then we've got the shorts on YouTube. And then we've got the clips on YouTube, which drives a lot of the volume, as you were mentioning.

**Sam Parr** (4:06)
My First Million's downloads per episode. That's the number that matters most.
It ranges from like 50,000 to 150,000, right?

**Ben Wilson** (4:14)
That's right. Depending on if you include YouTube, because if you include YouTube, we have some that pop up to the like half million, maybe a little less.