Are Women In Charge Of The Dating Market? - Jon Birger - #448

**Chris Williamson** (0:00)
Hello, friends, welcome back to the show. My guest today is Jon Birger. He's an award-winning magazine writer, a contributor to Fortune, a dating expert and an author. Typically, men are the sexual protagonists. They're the ones who make the first move. They're the ones who come up with cheesy chat up lines and deal with approach anxiety and rejection. But in a world where women are struggling to find men they're attracted to, what happens if this role is reversed and women start to be more proactive?
Expect to learn why the changing sex ratios on university campuses is creating a problem for men and women's dating prospects. How an experiment on dating approach strategies earned a Nobel Prize. Why it is statistically in your advantage to always make the first move. Whether we can fix the problem of raising up men's outcomes in life. And much more. I very much appreciate someone like Jon who is looking at the imbalance in the sexual marketplace, but from a woman's perspective. What is it that women can do to make their dating prospects and remember as well, the prospects of men too. You are takes to to tango in a relationship. What happens if they take a little bit more control, if they take charge and start to make the first move. It is a different and very interesting perspective to look at all of this stuff from. In other news, this episode is brought to you by BioOptimizers. 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