ANNOUNCING: The Undaunted.Life Shop

**Kyle Thompson** (0:00)
All right, guys, you know that at Undaunted.Life, we're always trying to serve you all, right? So with the content, I'm always listening to what you all are wanting to hear, some of the subject matters that you're wanting to get into. I read all the emails, all the DMs, so I know the type of content that's important to you and everything else. But for years, we've been asked, and I get the same question all the time, hey, when are you going to have a shop? Well, because in the past, we've just done merch drops, right? So we'll get a hat, we'll order 50 of them, 100 of them or whatever. We'll send out an e-mail and then we'll talk about it on the podcast. And sometimes they'll sell out in like 24 hours. And so some people will be like, hey, where'd you get that green hat? What about the black hat? And all those different things. I'll just be like, yeah, man, sorry. And the main reason for that is because the whole merch game is, I mean, it's kind of hard to keep up with, and it's incredibly expensive and very hard logistically to pull off. Because we are not a merchandise company, right? We're not an apparel company. And so like doing hats and t-shirts and hoodies and stuff like that, that's just because you guys want them. You want to rep the brand, you want to tell people about it, you love the logos, you want people to be asking you, hey, what's that line? What's that about? What's Undaunted.Life? And so it's just kind of a marketing deal.
But we tried for years working with different companies that were doing some shipping, some drop shipping where they were like literally get the order and then make the shirt that day and then ship it out. And everything was either low quality or not really low quality, but it just wasn't the right logistical thing for us. It was just kind of hard for us to pull off. And specifically with the numbers of things that we were producing, we had to charge a lot for, especially the hats that we were doing, because they were coming from a very expensive place. They were great hats, still love them, but we just been peppered with the same question. When are you going to get a store? When are you going to get a store? And the answer is right now. Right now. So on July the 1st of 2026, we can officially say we have an official Undaunted.Life shop that is up and ready to go for you guys to go and check out shop.undaunted.life.
Check that link out in the show notes or you can just go to our website shop.undaunted.life.
What we're launching here, we're launching three shirts and two hats.
And here's the thing, if they sell well, we've already got designs for more hats, for more t-shirts, hoodies, maybe some other stuff like mugs, tumblers, that kind of thing. But if these things just kind of sit there, and so you guys demand to the shop, demand the shop, demand the shop, and then you don't go buy stuff for yourself and for the people in your life, then you know what, we'll just do this as a one-time run and then we'll just be done with the shop forever. So I'm assuming that's not what's going to happen because you guys are awesome. But again, let's talk about the three shirts. And so the three shirts that we did, we did a black, a gray, and a green, okay? So the black shirt is the King of Kings shirt. So you'll recognize this design because we did an Origin hoodie back in the day.
But so it's kind of like a playing card where you've got the lion on the top and the lamb on the bottom. And so we know a lot of people have liked that shirt and they liked the hoodie version and wanted a t-shirt version, so we're delivering that for you. Then we got the He Has Risen shirt. This is a dark gray shirt. And so basically on the back of it, you're going to see the design. So we've got the lamb laying down in front of Golgotha, right? So it's made to kind of look like a skull. You got the three crosses on top and the scripture reference because He Has Risen. And you guys can check that out. And there's the little extra add-on to the Undaunted logo there on the front. And then we have the Fear God OD green shirt. And so with most of these things, like you kind of understand, like kind of our colors and things that we go with. And we wanted to do the OD green shirt. We wanted to remind you guys with something bold that we should be fearing God. And there's a scripture reference there on the back. And now we need to talk about the hat. So I am wearing the Lion and Lamb hat. And so we'll throw up some different pictures of that. The cool thing about each of these hats, so I've got the Lion and Lamb hat on right now. Then I've got the standard logo black hat is we were able to do a lot of customization on these hats.