AI’s $400 Billion Test Is About To Begin

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**Scott Galloway** (1:26)
Today's number, 59 That's the percentage of Americans who say they will not watch any World Cup match, is it?
What's worse than the US. Men's National Soccer Team?

**Ed Elson** (1:35)
What's that?

**Scott Galloway** (1:36)
Absolutely nothing, Ed. Nothing.
Are you excited about the US team?

**Ed Elson** (1:51)
No, I'm not excited about the US team. I'm excited about the England team.

**Scott Galloway** (1:53)
Team England. Your man, Cole Palmer.

**Ed Elson** (1:57)
Well, he's been left out. You heard that?

**Scott Galloway** (1:59)
What?

**Ed Elson** (1:59)
Cole Palmer. I mean, it was just devastating news. Cole Palmer has been left out of the England squad. So a lot of, not really much reason for the Chelsea fans to be watching, but I'm still going to be cheering for England anyway. We still got some amazing players on the team. Harry Kane is going to be carrying us to Bellingham.
Team England all the way. But yeah, it's very sad about Cole.

**Scott Galloway** (2:20)
Cole Palmer did not make the England squad?

**Ed Elson** (2:22)
Because we've had a bad season and Cole, I mean, as much as I love him, he hasn't performed. I think this guy is basing his decisions over form versus fame. He also didn't include Phil Foden, who's our other star.

**Scott Galloway** (2:38)
Foden, I understand. I've been to three World Cups, I've been to the US, Russia. Last time we did it, whenever it was like 94
And then I was in Russia and then Qatar. And when Cole Palmer was at EZ came on the field in the second half, I had lunch with, I forget the name, the guy who was the team England coach of the last one. Lovely guy. And of course, I couldn't like stop heckling from the cheap seats.

**Ed Elson** (3:03)
You got a Southgate, right?

**Scott Galloway** (3:04)
Yeah, Southgate. Based on the fact that I've played FIFA once or twice, which makes me a coach.
I'm like, every time EZ and Palmer came in, the whole mood, the whole vibe, the whole momentum of the game changed. I mean, why didn't you start them? And of course he sat there and he was very polite thinking, who the fuck is this guy asking me about football?

**Ed Elson** (3:23)
I'm most annoyed.

**Scott Galloway** (3:24)
I even can't even imagine how much second guessing that guy gets, but yeah, I can see. Well, anyways, I think it's a big mistake not to have, who are the, well, let me put it this way, who are the two or three young stars from Team England that everyone's excited about?

**Ed Elson** (3:39)
EZ is in the squad this tournament and he's been playing incredibly well for Arsenal. So people are very excited about EZ.
Saka, of course, everyone's excited about Saka. There's a new defender on Manchester City, Nico O'Reilly, who will be interesting to see. But I mean, the other big star who got left out as well is Trent Alexander-Arnold, who's the Real Madrid star.

**Scott Galloway** (4:03)
We need to speak to the coach.

**Ed Elson** (4:04)
Oh yeah, let's get him on the phone. Thomas Tuchel, Scott Galloway has some advice for you. You need to stick with your superstars versus, I don't know, whatever this intellectual, I don't know what you would call this, going for form over fame.

**Scott Galloway** (4:21)