AI Visibility Share of Voice Explained for Home-Service Businesses

**James Dooley** (0:01)
AI Visibility, share a voice.
Today, I'm joined with Eldar Cohen, the founder of Local Dominator, an absolute brilliant tool when it comes down to AI Visibility. A lot of people initially think that it's just there for Google My Businesses or Google Business Profiles, but actually, I'm using it more now. I was using it for the Google Business Profiles, but I'm using it for the AI Visibility. Specifically, I like the share a voice feature. So Eldar, can you jump on straight away, share your screen and show anyone who's watching this, the share a voice inside of Local Dominator?

**Eldar Cohen** (0:38)
Absolutely. So the share a voice inside of Local Dominator, give you a really quick insights of what's going on with your business, and this is what it's designed. So inside of the AI tracker, we have the overview tab that give you a quick snippet of what's going on real quick, whatever if you're doing it for your business or you're doing prospecting. So for example, look, Springfield Wellness Center here, this is this business here, you can see that the share a voice in AI is 42 percent. So this is a pretty good scenario, you're 42 But if this was like 3 percent, 5 percent, then what you know that you are not getting cited or mentioned in LLM, in the instant, right? You don't need to like be, just look at here, boom, all right, I'm getting 40 percent, 30 percent, 2 percent. So in just a second, you can understand your overall visibility in AI against your top five competitor.

**James Dooley** (1:35)
So anyone who's watching this with regards to AI visibility share a voice, then Eldar, I know the answer to this, but I want you to explain this in depth to people that's listening. Why is it important with regards to artificial intelligence and the LLMs, that you're looking at share a voice versus just a rank tracker, which is a traditional way of SEO tracking rankings within Google?

**Eldar Cohen** (1:59)
Absolutely. So this is really interesting because the traditional I'm ranking for this term is no longer the case. Now with AI, you can have topics, you can have things that you're going to be ranked for, that you didn't necessarily aim for, or you didn't necessarily was, you know, it's not laser focused like keyword because AI doesn't understand keyword. They understand topics. It's way more broad. So what you want to understand is what is your share of visibility across those engines, not necessarily that laser focused, you know, keyword like we used to. So when you're looking at things in a broader area, you can really see the whole play ground. And this is what the share of voice here. It gives you understanding of the play ground, your AI visibility play ground. Okay. So that's why it's super important.
There was days where we, you know, we were looking at very specific prompt, but it doesn't matter anymore because you need to be at a broad, am I ranking for this topic? That's the question. And from this, we can understand, you know, what are the things that the AI is citing? James, is this okay? I'll show real quick.

**James Dooley** (3:17)
Yeah, yeah, yeah.

**Eldar Cohen** (3:17)
Go ahead.

**James Dooley** (3:18)
Yeah, for sure.

**Eldar Cohen** (3:19)
Perfect. So whatever prompt you have or whatever it is that you're going to go for, if you choose an engine, all right, let's say I'm going to go with this. At the bottom, you'll see brands.
Let me show you this as well. And you'll see sources just like this. Now, what these sources are, these sources are building basically your visibility. They're building basically your share of voice here. Okay, so we know what we're going to do, right? If there, sorry, if there are things we want to rank for, all right, and we know what is the links that are getting cited, what are we going to do, James?

**James Dooley** (3:53)
Yeah, exactly that. Obviously it's been cited. You're going to reach out to them and try and get cited on those existing articles.

**Eldar Cohen** (3:59)
Exactly.

**James Dooley** (4:00)
So I've got a few questions on this. Can you just click onto the prompts tab?

**Eldar Cohen** (4:05)
Absolutely.

**James Dooley** (4:06)
Just in case anyone's listening to this and not watching, so it could be on a podcast, the different LLMs, can you just go through the different LLMs that's been cited within local dominator for the AI visibility share of voice?

**Eldar Cohen** (4:18)
Yeah, absolutely. So inside what we have right now is ChatGPT, Gemini, AI mode, Perplexity, Cloud and Grok. I can share a little bit of inside data before you say.