AI Visibility for Local Businesses: Finding Gaps and Earning More Citations with Eldar Cohen

**James Dooley** (0:01)
AI visibility opportunities. Today, I'm joined with Eldar Cohen, the founder of Local Dominator. And this is the most exciting episode in the series that I'm doing.
It's the opportunities, the gaps in the market, seeing exactly where you're not being cited in specific prompts, on specific pages, where you need to be added as being a source on an existing article, certain new articles that need to be done. There's so many opportunities that people are not realizing because they're not tracking the AI visibility share of voice. Now, the AI visibility share of voice is a huge part that people should be doing, not just tracking specific keywords, but the overall share of voice. Make sure you check out the link in the description where we do a whole episode of how Local Dominator does an AI visibility share of voice. But today's episode is all about them gaps in the market, what you can be doing to get cited more by ChatGPT, what could we be doing to get cited more by Gemini or AI mode.
Eldar, take it away. You go on the dance floor, show me your screen, show me these opportunities. I want more AI visibility.

**Eldar Cohen** (1:10)
Let's go. Let's go.
AI visibility, baby. That's the most important. So when it comes for AI visibility, in Local Dominator, you can understand your AI present, you can understand your share of voice. And one of the biggest thing here that we have added is the opportunity. You just click on this opportunity. You can see this business doesn't have much visibility. Their visibility is only 7% compared to their top competitors. And they have 84 opportunities. Now, what this looks like when you go through the opportunity, let me close this, when you go through the opportunity, you can understand the breakdown between the engines. And as you can see, they have a little bit more exposure on Gemini, but they don't have much exposures on the rest. So we can kind of see this. It's almost equally for them.
15 prompts need attention, 84 missing engines mentioned, which is huge. Now, let's dive in and go and see what exactly we have here. So for example, here's a prompt that we have zero visibility for. This is a commercial intent prompt, meaning this is something that can generate revenue. So you want to make sure you're ranking for it. Whatever if it's your client or your own business, you want to make sure you are getting visibility for commercial intent prompts. This is going to dictate your share of voice for this topic. Now, when you go in here, you can click on this thing below. I'll show you how close one look. We already generated because it takes about five minutes.
You click on this thing a little here and then you'll get a plan. It will recommend something. So for example, here, publish a dedicated page to target this prompt and then you just click build page plan. This will take all the data that we have in this campaign and based on this data, it's going to generate the content. You can have multiple things. For example, you can have something that says add a section to close the content gap. So it's not just let's create new stuff. We also look at your website, we crawl it, we understand what do you have on your website and where you have gaps, so we can come in and we can fill those gaps for you and we can actually generate the plan for you. Now, let's go through one of the plans here. So in here, the plan actually explains why and how and all of the questions that you might have before you even get to the plan. The easiest thing we could have done is to let you click on a button and just do this, right? But that's just not transparency and that's just not the right way to go. The right way to go, but at least from our perspective, is to share with you exactly how did we get to those conclusions and how do we get to where we're at. So just rough idea so you understand, look at the title. So why AI prefer the competition? Gives you bullet points, why you're not ranking. What is their advantage? Give you their advantage. What is the entities that you're missing? It's breaking this as well. Missing topics explains this as well. Missing claims explain this as well.
Sources, it also explains the pattern of sources. This is huge. How does plain close this gap? This is very, very important. We take all the data and we give you a little TLDR. This is how this is going to help you. In this scenario, the page slag H1, direct answer formed around the DUI versus professional painting to directly address the user core dilemma.