AI Music, Nintendo Nostalgia & The Great Hot Dog Debate

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So, Spotify announced a pretty major policy update yesterday aimed at, we'll just say, increasing transparency.
So, Spotify said they will now tag all virtual and AI-generated music.

**SPEAKER_5** (2:52)
Nice.

**Rizzuto** (2:53)
And it's going to be an official AI persona badge that you'll see next to a song if it is AI-generated.

**SPEAKER_5** (2:59)
That's awesome.

**Rizzuto** (3:00)
So, how's it going to work? So right now, starting yesterday, artists and distributors can voluntarily disclose whether an artist profile represents an AI-generated thing.
Starting in September, they're going to start going through stuff.

**SPEAKER_6** (3:19)
Good.

**Rizzuto** (3:20)
And if they see, like, artwork that they think is AI-generated or some clues, they're going to start tagging it as AI. And they're also going to exclude AI personas on, like, recommendation algorithms.

**Rafe** (3:39)
That's good.

**SPEAKER_6** (3:39)
Yeah.

**Rizzuto** (3:40)
Meaning Discover Weekly or the Release Radar or if you hit, like, radio mixes, you will not have any AI-generated music in there.

**Scott** (3:49)
So the artwork is getting dinged too. That's incredible.

**Rizzuto** (3:52)
Yeah. Well, that will be a clue to them to check out, like, hey, let's see what's going on here.

**SPEAKER_6** (3:57)
This is the way, but as much as I like this, I really need it to get in the algorithms of the social media companies because there's so much just fake stuff. And so I hope that this is a launching pad for regulation of some kind, for AI material that is just flooding our algorithm.

**Rizzuto** (4:15)
This is voluntary. This is Spotify doing this voluntarily.

**SPEAKER_6** (4:19)
Right.

**Rafe** (4:20)
And they're doing it for press. They're not doing it because it's better for anybody.

**SPEAKER_6** (4:24)
For the ethics of it.

**SPEAKER_5** (4:25)
Well, hopefully, people take note.