A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal

**Shaan Puri** (0:00)
It will go down as one of the best private equity deals ever. Over the 19 years, they put 226 million in to Weight Watchers and got 5.37 billion out. 4.7 billion of realized profits.
We are back, and we got another episode.
We got a guest here today, Mehtab is here. He's a friend of mine who most people, I think, probably haven't heard of, unless you're in the DTC world, or you're on Twitter, or you know what's going on in that area. But I want to introduce you because you're somebody who, A, has helped me a bunch with my DTC brand. You know a bunch of tips and tricks and hacks and shit like that. So I'm like, I basically have a little scoreboard in my head and everybody's attributes are there. And in yours, it was like business hacks was like filled up. And then the other thing was that you, I don't know if you listen to the show regularly, but you would send me little nuggets of like, oh, you should talk about this. She's talking about this. And so I kind of got confidence. I was like, oh, I think he's just got his back pocket full of interesting stories that are off the beaten path.
And so I kind of liked that. Do you listen to the show first? Let's start there.

**Mehtab Bhogal** (1:15)
Yeah, all the time, almost religiously. So I go to Shower Podcast.

**Shaan Puri** (1:20)
Oh, that's perfect.
We are the number one rated shower podcast in the country, actually. Millions of men lather to us. So Sam, I sent him a picture of the Vancouver show where like the stadium or like the theater was filled up. And he goes, wow, that's a lot of virgins. And I...

**Mehtab Bhogal** (1:44)
My fiance listens to the show religiously, too. And she wouldn't use ChatGPT when I told her about it, maybe a month or two ago.
And you guys mentioned it the other day. And she was sending me screenshots. So you guys caught her using that.

**Sam Parr** (1:55)
Dude, the Dharmesh pod. I think you're referring to the Dharmesh pod. I've been using it all weekend after talking to him. I implemented a lot of the stuff that he was talking about. Man, he got me hyped up.
Also, what a lot of people don't realize this is Dharmesh pods always get tons of views on YouTube.
Finally, Shaan texted Dharmesh in a group chat and was like, Hey Dharmesh, what are you doing? He goes, Oh, nothing, really? I go, Really? He goes, Well, I'm just doing a few things. He gave this very detailed list of internet marketing, not hacks, but he was like, I'm just testing, buying ads, $500 here just to test this, and then I'm responding to comments. Just like the small stuff that you wouldn't expect someone who runs a $20 billion company to be doing.

**Mehtab Bhogal** (2:41)
He's very tactical.

**Shaan Puri** (2:42)
We don't even do it with our own podcast. We don't do any of this stuff. People are like, Oh, the thumbnail, the title. People don't realize we don't see those. We don't approve those. We don't know about those. We're not involved in it.
We don't do a lot of this stuff that we probably should, but can't be bothered to do all that stuff.

**Sam Parr** (3:01)
But he did. He did do it.

**Shaan Puri** (3:02)
They say the devil's in the details and I ain't trying to hang out with him.

**Sam Parr** (3:07)
He's the man. He was like, Oh, I'm not doing anything. Then he had this really long list, actually.

**Shaan Puri** (3:13)
Mehtab, you said this phrase to me the other day. I called you and you said a phrase that I've stole and I've just been saying all around town. I've just been saying it everywhere, even when it's not really appropriate because I thought it was so funny.
Sam, I was talking to him and I was like, Oh, you're living in Utah? Why Utah?
Aren't you Canadian? You're Indian. What's going on here? He's like, Oh, yeah. My wife, something, something. I go, I asked you something about your wife. He goes, Yeah, I look like I got beat with the ugly stick, but somehow I ended up with an awesome looking wife. It happens.

**Mehtab Bhogal** (3:49)
It happens.

**Shaan Puri** (3:51)
I got beat with the ugly stick was so funny. I've been using that everywhere.

**Mehtab Bhogal** (3:56)
I use it to refer to my business partner all the time.

**Shaan Puri** (3:58)
Oh, you take him down with you?

**Mehtab Bhogal** (4:01)
Oh, always. He's my go-to.