#999 - Tom Bilyeu

Joe Rogan (0:00)

Five, four, three, two. The infamous Jamie Countdown, and we're live, Tom.

Tom Bilyeu (0:08)

What is up, man?

Joe Rogan (0:09)

Tom Bilyeu, if you're wondering, Bilyeu.

People are wondering. How do I say that? Bilyeu. Dude, I've eaten more of your bars than any bar ever in the history of bars next to you in the Primal Kitchen bars.

Tom Bilyeu (0:22)

Whoa, all right.

Joe Rogan (0:23)

That's it. So, you're in fucking lofty company.

Tom Bilyeu (0:26)

Rarified air, man. Yeah, that's awesome.

Joe Rogan (0:27)

Those goddamn Quest bars are the shit. Especially those chocolate brownie ones.

Tom Bilyeu (0:30)

Dude, tell me about it.

Joe Rogan (0:32)

You guys nailed it with those.

Tom Bilyeu (0:33)

Thank you.

Joe Rogan (0:34)

So, what was the idea behind the companies? Like, some low sugar, low carb nutrition?

Tom Bilyeu (0:39)

Yeah, at the time that we were thinking of launching the company, there was nothing on the market that we would eat. It either tasted terribly and was good for you, or it tasted great and was horrible for you. So, we wanted to create the first bar that tasted like it had sugar but didn't, and metabolically speaking, had a great response.

Joe Rogan (0:53)

Dude, it's a grind, man, to find... If you try to go on a keto diet and you try to find really good, healthy, delicious stuff to snack on, boy...

Tom Bilyeu (1:05)

Well, here's a question. Do Quest bars kick you out of ketosis?

Joe Rogan (1:08)

No.

Tom Bilyeu (1:09)

Really?

Joe Rogan (1:10)

No.

Tom Bilyeu (1:10)

See, if I eat a full bar, I'm gonna be out. Really? For sure, yeah.

Joe Rogan (1:13)

But it only has like nine grams of carbs.

Tom Bilyeu (1:16)

Yes, but the protein is high, so it's actually less than that. Depending, do you count net carbs or full-blown?

Joe Rogan (1:21)

You know what, I'm very loose with it. I don't do a whole lot of counting carbs. For the most part, what I'm doing is eating whole foods.

The most part I'm doing is a lot of that Primal Kitchen. You know that Chipotle mayo, that Chipotle lime mayo? I'm not bullshitting. I don't. It's fucking fantastic.

I might eat a case of that a month, and I'm not bullshitting. I put it on everything, because it's super high fat and really delicious. So I put it on eggs. I go cook up a couple of eggs in the morning, and then I'll take some scoops of that Chipotle lime mayo and just slap it on there with sliced jalapenos. That is amazing. So I'm getting a lot of fat.

Tom Bilyeu (1:58)

Do you know the macros on it?

Joe Rogan (1:59)

No, I don't calculate all that shit.

Tom Bilyeu (2:01)

Really?

Joe Rogan (2:01)

I'm not a nerd, bro.

Tom Bilyeu (2:02)

But you stay in ketosis?

Joe Rogan (2:03)

You can. What?

Tom Bilyeu (2:04)

Do you take your blood levels?

Joe Rogan (2:05)

I have, yeah.

Tom Bilyeu (2:06)

I have.

Joe Rogan (2:07)

Yeah, I mean, I don't do it on a regular basis. I just essentially eat, well, what I'm doing is, for the most part, if I'm eating foods, the foods that I'm eating are very high fat, very low carbs, and then 20% of the time I fuck off.

20% of the time. 20% of the time, like 20% of the time, I try not to fuck off too hard, like with desserts and stuff like that.

Tom Bilyeu (2:30)

Do you like desserts?

Joe Rogan (2:31)

Yes.

Tom Bilyeu (2:32)

Even on a keto diet, you don't find that that's reduced?

Joe Rogan (2:34)

Yeah, it is reduced, but once you start eating the ice cream, you remember how awesome it is. But a lot of exogenous ketones, I use that.

Tom Bilyeu (2:42)

That I don't fuck with. Never done exogenous. Never? Did I try it once? I think I did. I was told that it would help with a headache, and I was like, I call bullshit.

Joe Rogan (2:48)

This is not effective at all. Okay, for like keto flu?

Tom Bilyeu (2:52)

It wasn't when I had, I did have keto flu profoundly, but that's what happens when you're a dumbass the first time that you try going ketogenic.

Joe Rogan (3:00)

How did you, what'd you do?

Tom Bilyeu (3:02)

I went true four to one after a three day fast.

Joe Rogan (3:05)

Four to one, explain that to people.

Tom Bilyeu (3:06)

So for every gram of combined protein and carbohydrate, I ate four grams of fat, which is brutally difficult to do. You're never gonna do it by accident. I had a spreadsheet, and everything that I ate had to go through the math. So I had to figure out, like what's this gonna be as a total meal?