99: Using AI Automation to Build Smarter Workflows Across Your Organization with Marc Boscher

**Marc Boscher** (0:00)
The friction to adopting technology for a long time now has never been technical. It's been purely human change management.

**Chris Daigle** (0:08)
Where do you see the business is getting stuck trying to make that move from everybody's kind of got their personal way of doing it to now it's a unified effort?

**Marc Boscher** (0:16)
The place where this is getting complicated is there's a big trust component. How do you let the agent have the right information at the right time? Once you're able to remove that, where the agent is able to get its context on its own, then it is able to also take the right decisions without you crafting it, and also tend to make changes to that context in whatever systems need it. That's scary, so you got to do it right.

**Chris Daigle** (0:38)
What would be some of the standard, like every company should have these context documents?

**Marc Boscher** (0:43)
To be fair, like I think everyone's trying to figure that out. At least a basic kind of directory of that information, because everyone has to be the same, using the same brand guidelines if you are the same strategy, and that might evolve over time, so how do you keep it updated too? If you want to move this up, you got to have a system behind that. What are your sources of truth in your organization? And what is the mechanism by which you can get that information or that context to the right age and the right place at the right time? Context becomes much more important than the prompt itself.

**Chris Daigle** (1:13)
Marc Boscher is the founder and CEO of Unito, where he helps companies reduce operational friction and turn AI from a personal productivity tool into a true business advantage across teams, systems and workflows. Welcome to Using AI at Work, I'm your host, Chris Daigle. Each week we'll be learning how today's business owners, entrepreneurs and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started. Right now, every business leader is asking the same question. What are we going to do about AI? If this is you, chiefaiofficer.com has the answer. We'll give you a simple path forward where we provide executive and team training so your people know exactly how to safely use generative AI in their day to day.
We also manage the deployment and implementation to make sure tools actually get adopted and deliver results. And we'll also guide company-wide transformation so AI becomes part of your operating system, not just another shiny object. The companies that act now will increase productivity, cut costs, and grow faster than their competitors. Those that wait will get left behind. So if you want to make AI work in your business, visit chiefaiofficer.com and see how we're helping companies of all sizes finally get results from AI. All right, everybody. Welcome to another episode of Using AI at Work. My name is Chris Daigle and I'm the host. And today our guest is Marc Boscher. Marc is the founder and CEO of Unito. Is that how I pronounce it, Marc?

**Marc Boscher** (2:38)
Unito, Unito, potato, potato.

**Chris Daigle** (2:40)
So up to you. But the reason that we've got Marc on here today is because it's a topic that's, I guess, critical to operations in general. But specifically, in the age of introducing new ways of doing things, introducing AI into the processes and workflows, Unito specializes in reducing operational friction. They actually built the infrastructure for keeping work and people and sync across the systems. So today we're going to talk about what it looks like when it's messy, what it looks like when it's done well, introducing AI into the systems and operations of the team. So, Marc, welcome to the call. And as I warned you, I was going to say, by the end of this episode, what is it that you want people to walk away with?

**Marc Boscher** (3:27)
You did warn me.
I think the big question that is on top of a lot of people's minds is how do we leverage AI today to go from a personal productivity use case to more of a business use case? I know this is something that we're hearing a lot in the echo chambers of AI, but it is the reality in organizations. There's a big gap from going from using AI locally or just for your use cases to actually rolling this out in a cross-team or cross-organization use case.

**Chris Daigle** (3:59)
So I don't know that every listener has made that distinction. Yeah. And the way that you put it, if somebody told me, oh, I've got a couple of people in finance using AI and I've got, oh, my ops team is using it, and marketing is definitely using it.