95: The Dark Side of Gen AI: When Platforms Move Faster Than Regulation with Jesse Jameson

**Jesse Jameson** (0:00)
I ended up finding out from ElevenLabs that 93% of the usage of my voice, they were giving away for free.

**Chris Daigle** (0:06)
What got you interested in doing that and how you ended up being one of the top voices for use on ElevenLabs?

**Jesse Jameson** (0:11)
Two years ago, they started to create this program, which they called the Voice Actors Program, where the pitch was earn passive income even while you sleep, clone your voice and you'll be able to make money each time your voice is used.

**Chris Daigle** (0:25)
So, this sounds like this one inquiry may have opened up something that could be existential.

**Jesse Jameson** (0:33)
They terminated my account within 10 hours of me letting them know that I did this.

**Chris Daigle** (0:36)
How do I make sure that I don't end up in Jesse's shoes?

**Jesse Jameson** (0:39)
New tools that are untested that show a lot of promise, you have to approach them with a bit of discernment.

**Chris Daigle** (0:45)
Jesse Jameson is a veteran digital marketer and AI strategist who helps businesses grow with AI, while also exposing the hidden risks of voice cloning, creator consent, and what happens when powerful AI tools move faster than regulation. Welcome to Using AI at Work. I'm your host, Chris Daigle. Each week, we'll be learning how today's business owners, entrepreneurs, and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started. Right now, every business leader is asking the same question. What are we going to do about AI? If this is you, chiefaiofficer.com has the answer. We'll give you a simple path forward where we provide executive and team training so your people know exactly how to safely use Generative AI in their day-to-day. We also manage the deployment and implementation to make sure tools actually get adopted and deliver results. And we'll also guide company-wide transformation so AI becomes part of your operating system, not just another shiny object. The companies that act now will increase productivity, cut costs, and grow faster than their competitors.
Those that wait will get left behind. So if you want to make AI work in your business, visit chiefaiofficer.com and see how we're helping companies of all sizes finally get results from AI. All right, ladies and gentlemen, welcome to the latest episode of Using AI at Work. And this is kind of an interesting episode. This is our guest today is Jesse Jameson. He's a very talented marketing consultant for sure, but he's been doing some interesting things in Generative AI. And Jesse and I hadn't caught up for a while, but Jesse has had a little drama with one of the big names in the space. And I thought this might be an interesting exploration for those of you who are kind of caught up in the shiny object side of Generative AI and haven't really thought about the bigger conversation about what does this mean for us as creators? What does this mean for us as individuals who want to protect our IP and our business by letting these artificial intelligences into our ecosystem of not just our business but also our life? So this is going to be, as I mentioned, Jesse and I haven't spoken in a while. We've done some LinkedIn to get here. So it's going to be a combination of a catch up but also me asking some questions about a, I guess, a dynamic in the AI space that I don't really get a chance to dig in on very often. So Jesse, before we get into the conversation, why don't you take a second and just let everybody know a little bit about kind of what you are and how you've arrived here to be an expert on using AI at Work.

**Jesse Jameson** (3:15)
Sure, sure. Yeah. So I'm, you know, one of the old-school digital marketers. I've been marketing online, building businesses and consulting since around 2001 Lived in Austin, Texas about 10 years. And then I moved from there here to my home now in Amsterdam. And I've been here about six years. And so all along that journey, it's been an interesting ride. As you've witnessed yourself, you've seen the growth of the internet, social media being applied on top of that. And then now again, this big massive transition where we're layering AI on top of our lives. So we've been through these interesting online progressions of technology. And yeah, that's kind of what's gotten me here. A combination of building my own businesses and consulting with others to help them build theirs.

**Chris Daigle** (3:59)
So some of you may say, hey, wait a minute, that voice sounds familiar. And if that's the case, it's because one of Jesse's endeavors was licensing his voice.