#93 - Why Tai Lopez Bought Pier One

**Sam** (0:00)
All right, everyone, we have a quick ad for HubSpot. Sales super teams aren't built overnight. They require unicorn-level talent, endless training, huge budgets, and lots of luck.
Or you could just use Sales Hub from HubSpot. It's an all-in-one platform built with all the tools for your success. Smarter prospecting, check. Faster revenue, yup. Scales with your team, sure does. But in Sam's speak, I'm gonna put it way simpler. Just go to hubspot.com/sales, and it will make selling easier, faster, and more efficient.
All right, I've been in meetings all day. I, can I tell you, I am a wartime CEO. I love when things are going bad so much more when they're going good.

**Shaan** (0:49)
Why is that? Cause you're good at it or it just gets you fired up?

**Sam** (0:53)
It gets me fired up, I love the adrenaline. Like when Corona hit, and we've done good during Corona, it's all good. I mean, you know, we got hurt, but like we were fine. I loved it. I was like, oh my God, this is living. I feel so happy.
Yeah, I love it.

**Shaan** (1:08)
Okay, so you love being wartime CEO. What's the war? Tell us about it.

**Sam** (1:12)
Well, like, okay, so there's this great book that I'm reading, and I think I've seen this across multiple books. It's called Ready, Fire, Aim.

**Shaan** (1:23)
I've heard this, yes.

**Sam** (1:25)
And you know, it's funny, it's published by Agora, that scammy company that I've mentioned tons of times.

**Shaan** (1:29)
Wait, that's the name of the book or just name of the framework?

**Sam** (1:32)
Book.

**Shaan** (1:33)
Okay, gotcha.

**Sam** (1:33)
Ready, Fire, Aim. Maybe it's a framework, I don't know.
Something Mathenson, this guy created it.

**Shaan** (1:38)
It's the army guy, the general, right?

**Sam** (1:40)
No, no, no, no. So I think we're talking about two different, maybe there's two names named the same thing.
And it just basically says like, look, from zero to 1 million, you have to just figure out what it is that people like and make it. And then from 1 million to 10 million, it's just about hiring people to help make it possible and just surviving. And then 10 million to 100 million, where we are, you have to innovate constantly and while maintaining process. And that's really hard to do.
I mean, that's like a different challenge. I've already, I've overcome the first one, I've overcome the second one. Now this is a new challenge. And it's a challenge not for me, but for all of our staff. And that's super hard. And so there's constantly drama of like making people happy. Some employees who started are not the ones to lead, you know, things like that. And I'm dealing with that now.
And like part of me is like, oh my God, this is such a headache. And other part of me is like, this all can crumble.
And I love the feeling of knowing I can die tomorrow.

**Shaan** (2:39)
Okay, so what's your approach? Are you, you know, problem gets, problem comes to your attention. So the first question is, are you a problem identifier? Or do you hear about the problems from somebody? And then you're like, oh, that's a problem. Okay, I'm going to act on it. Or are you the one who in your company is like, hey guys, this is a big problem?

**Sam** (2:57)
Both. But where I am is I'm decisive.
Like I'm not, when things are going well, I'm like, you know, just keep doing the same bit more. But then when people are, when I hear about problems, I'm like, like someone before this told me of like a problem that I haven't, I go, okay, you're going to change.
We're going to hire this person and we're going to do it today. And so I sent out an email and I go, we put this ad up, Madison start recruiting people immediately. And so to me, it's like, I only can hear something one time. I go, we're going to do this. And so what I like to do is it's like, I self-identify as like a strong belief loosely held, which is I believe something full heart with all my heart. And then if I hear a little bit of information that changes, I go, oh, okay, fuck all that. We're going the other way. Right.
So anyway, I love like, it's like in a battle, I'm like, if there's, if we, I so wish I could be in like a war sometimes. I'm like, oh, the enemy's coming from here. We're going to risk our lives and do this, this and this and this, go. Right.